BERMANFALK - Key Persons


Aaron Berman - President

Job Titles:
  • President
With a Bachelors Degree in Marketing and International Business from the University of Wisconsin-Superior and over eight years of experience in sales and operations, Aaron is a classic overachiever who wants to deliver the best casegoods and seating in the industry. He helps customers succeed by guiding the team to deliver excellence, and also helps drive the company towards future growth and innovation. He is passionate about leadership and building team culture, and this focus leads to better customer service and client confidence in knowing that BERMANFALK is producing the best final product possible.

Avidor Manor

Job Titles:
  • Warranty and Customer Service Coordinator
Avidor's stellar interpersonal skills and keen eye for design layouts stem from his accumulation of sales experience, product photography, and Diploma in Interior Design. By channeling his innate artistic ability and attention to detail, Avidor ensures all services are provided to the highest standard. Find him on the flip side helping others capture the value and beauty in themselves through his camera lens.

Daisy Ng

Job Titles:
  • Team Lead, Projects
Daisy joins the BERMANFALK team with a Bachelor of Design (Architecture) from the Queensland University of Technology, Australia, and experience as a custom manufacturing Project Manager. She believes that a customer-centric and forward-thinking company fosters open communication, which blossoms into genuine relationships with both team and clients. Daisy enjoys stepping outside of her comfort zone in challenging but rewarding ways by embracing the outdoors and connecting with nature through hiking, camping, and snowboarding.

Dana Ganske

Job Titles:
  • Manager, Proposals
  • Procurement Specialist
Dana is a procurement specialist with over 12 years of experience working in a multi-discipline project environment. She drives the company and our customers forward by continuously looking at ways to improve the strategic sourcing processes to provide better value. She is a strong believer that taking calculated and well-reasoned risks can lead clients to innovation and excellence. Her busy life as a mom of four means that she is always on the go, even after work.

Daniel Berman - EVP

Job Titles:
  • Executive Vice President
Daniel has been with BERMANFALK for over five years, training from the ground up on all aspects of the industry. He is passionate about creating a team who are hard working, like-minded and strive for the same goals, and focuses on open, honest and transparent communication. Daniel's focus is to ensure that each client has the service they expect and that their relationship allows them to have meaningful dialogue at any time. He believes that working as a team is what drives the success of a project. Family time is important to him, and he loves to spend a quiet day fishing with his son.

Elisabete Queiroz

Job Titles:
  • Staff Accountant
With a background in finance and a Bachelor of Accounting, Elisabete drives to deliver the best results to help our clients succeed. Elisabete believes that learning from our day-to-day challenges makes us stronger. At BERMANFALK, Elisabete appreciates the value of working with passion, respecting each other, and fostering a positive work environment. When Elisabete isn't busy crunching numbers, she enjoys quality time with her family, friends, and beloved dog, Bessie.

Emily Coquin

Job Titles:
  • Team Lead, Projects
Emily's Bachelor's degree in Art History from Boston University and Interior Design degree from Parsons The New School reflect her love of understanding how things are made. She brings her curiosity and creativity to her role as Senior Project Manager, where she helps the team bring projects to success by focusing on customer needs and driving deadlines. Outside of work, Emily loves traveling and impressing folks around her with her uncanny knack for remembering street names.

Gary Berman - CEO, Founder

Job Titles:
  • Founder
  • Managing Partner
As a lifetime entrepreneur, Gary believes the key to building successful businesses is surrounding yourself with great people that share the same passions. Hospitality is a true testament to this principle, as having a strong relationship with all stakeholders is a critical cornerstone to success in the industry. Gary has a fitting passion for all outdoor sports - either on ice, snow, or dry land.

Harpreet Bahga

Job Titles:
  • Coordinator, Technical
Harpreet contributes creatively to innovative projects, which is one of the many reasons she enjoys working here. With extensive experience as a CADD Technician, she has a Certificate in Interior Design Fundamental from BCIT and is currently pursuing a Bachelor of Interior Design from Yorkville University. In addition to project work, Harpreet also appreciates BERMANFALK's company culture and her amazing coworkers. When she is not working or studying, she enjoys the great outdoors - particularly hiking.

Jad Tabet

Job Titles:
  • Project Manager
Jad is part of BERMANFALK's Project Management team, with a Bachelor's in Interior Design and expertise in mixed interior design and project management. His commitment to smooth project execution and client satisfaction shines through daily tasks, ensuring clear communication and meticulous attention to detail. Jad thrives in BERMANFALK's supportive environment, bringing quick learning, a vibrant personality, and a passion for tinkering and exploring new skills to the team. Outside of work, he enjoys time with his cat Amigo, traveling, cars, and gaming.

Jasmine Ram

Job Titles:
  • Marketing Coordinator
Jasmine Ram is our talented Marketing Coordinator, who works tirelessly to bring our online brand presence to a whole new level. Jasmine holds a Bachelor of Arts in Communication with a minor in Business from SFU, and has honed her marketing and communications skills at places that range from Fuse and Sip and BC Children's Hospital. At BERMANFALK, Jasmine cherishes the supportive culture and flexible working conditions. Outside of work, she coaches basketball at her old high school, reconnecting with her passion for the sport and giving back to her community.

Jay Leung

Job Titles:
  • Project Manager
Jay is a seasoned professional with a Masters in Construction Project Management and a remarkable 9-year track record in overseeing expansive residential, hotel guestroom, and public area construction projects. Jay's commitment to understanding her client's goals and delivering high standards of work helps her team find success on an ongoing basis. Off-duty, she finds focus, creativity, and a jolt of energy in crafting latte art-a hobby that mirrors her multifaceted approach to life and work.

Jenna Lee Petula

Job Titles:
  • Proposal Coordinator / Introducing
Jenna, our dynamic Proposal Coordinator, bringing over a decade of experience in Logistics and Supply Chain for industry titans like Pepsi and Coca Cola. BERMANFALK's collaborative culture and robust tools fuel Jenna's passion for her role. Jenna's role involves detailed project quoting and client interaction, where her bright personality helps bring everything together. Beyond work, Jenna immerses herself in music of all genres, dreams of mastering the piano, and cherishes moments with her 2 young daughters.

Jenna Tokaryk

Job Titles:
  • Junior Proposals Manager
Jenna Tokaryk Junior Proposals Manager Meet Jenna, our dynamic Proposal Coordinator and adventure enthusiast. With hands-on experience supporting Project Managers and as a previous assistant to a PM herself, she thrives in collaborative team environments. Jenna's energy is fueled by outdoor exploration, spending time with friends, and trying out new things. Jenna's direct and honest approach to problem solving is how she aims to ensure client success.

Katherine Nguyen

Job Titles:
  • Staff Accountant
Katherine brings financial insights and tech-driven acumen to the team. Meticulous and analytical, she's devoted to her craft and making positive improvements in the fields of accounting and business. Embracing BERMANFALK's global reputation, impact initiatives, and empowering work environment, she strives to be a strong team player in their continued success. Bilingual in Vietnamese and English, Katherine enhances customer experiences through effective communication with clients and partners. Her personal superpower? Reading, fueling language skills, cultural identity, and critical thinking.

Keisha Go

Job Titles:
  • Manager, Technical
Keisha has extensive experience in the design field as well as her Diploma in Interior Design and is currently undertaking a Bachelor of Business Administration. Her experience allows her to listen to her customers ideas and then work closely with them to ensure that a final product is as close to their vision as possible. She is proactive in her approach, and prides herself on finding solutions and options that help solve problems, quickly and correctly. She gains a lot of her inspiration through the beauty she discovers when traveling.

Marcel Daigneault

Job Titles:
  • Director
  • Product Engineering
Marcel has been in the woodworking industry since 2005, initially building furniture and cabinetry, then programming automated machinery and working as a CAD technician. Prior to working for BERMANFALK, he had his own company which specialized in custom cabinetry and millwork. Marcel works with clients as the model room is being installed, which allows him to see first hand any improvements that can be made to the furniture to help ensure we are providing exactly what the client desires.

Matilda Silberman

Job Titles:
  • Controller
  • Vice President, Finance
Matilda is the Controller here at BERMANFALK, and has her CGA and 25 years of experience. As the team leader of the accounting department, she is always reminding the team that it is important to understand the customers point of view. Matilda has been instrumental in developing a strong and efficient accounting team where clear communication and customer satisfaction is the number one priority. In her spare time Matilda loves learning about different cultures, customs, food and behaviour.

Nadia Kushniryk

Job Titles:
  • Marketing Manager
With a Diploma in Public Relations, Nadia brings to the company her keen sense of clear communication as well as her passion and creativity. Working with a kindhearted and creative team, she collaborates on finding solutions and making products that everyone can be proud of. When she isn't working, Nadia is likely rewatching the 1998 Parent Trap movie with a giant bag of popcorn in her hands.

Patrick Gardiner

Job Titles:
  • Logistics Specialist
Patrick brings extensive experience and a BA in Business, International Development Studies to BERMANFALK's Logistics team. If there's something that can be shipped, chances are he's shipped it! At BERMANFALK, he values camaraderie and finds fulfillment in project progress. Patrick troubleshoots shipping inquiries to keep operation disruptions to a minimum, and actively seeks to make enhancements to the logistics process. His greatest strength lies in communication and anticipating issues. Off-duty, Patrick's passion for travel, exploring 36 countries, fuels his love for diverse cultures, cuisines, and outdoor adventures.

Reea Dev

Job Titles:
  • Project Coordinator
Reea, our Project Coordinator, shines with a background in Process Engineering and a BASC in Chemical Engineering. Reea's strength lies in organizing and collaborating across teams, working closely with PM's for effective solutions and ensuring smooth information flow. Her superpower? Front-End Design. Using Figma, she enjoys distilling brainstorms into concise solutions for her clients, showcasing her talent and creativity. Reea also has a love for furry pets that make their way to the office.

Sarah Warkentin

Job Titles:
  • Project Manager
With 14 years of experience in drafting high-end custom millwork and cabinetry and having worked as a Project Coordinator for one of BC's largest developers, Sarah brings to the BERMANFALK team the perfect blend of top-notch organizational skills and ability to adapt to new challenges. Sarah loves banding together with the team to bring unique and innovative designs to life. Outside of work, you can find her in the great outdoors - whether that's at her family farm, the back roads of BC, or little-known waterways.

Shellie Cohen

Job Titles:
  • Vice President, Business Operations
Shellie enjoys leading teams throughout the BERMANFALK organization to ensure success for our clients. She strives for excellence by collaborating with the BERMANFALK team, clients, and factories to bring designs to life. As a dynamic and culturally sensitive leader in international sourcing operations and development with over 15 years of global experience, Shellie delivers innovative manufacturing solutions by nurturing existing relationships, developing partnerships, and leading operations. She enjoys traveling to destinations that inspire her with cultural heritage, design, and delicious cuisine.

Sonny Marshall

Job Titles:
  • Director, Manufacturing & Quality Assurance
Sonny has over 10 years experience in domestic furniture manufacturing in California, along with extensive installation and quality control experience while in Asia. He loves being fully entrenched in the furniture process, and from growing up in a forest, to working harvesting trees, to now watching raw materials turned into high quality furniture, he truly sees the big picture. Sonny says he takes tremendous pride in the inspiring, rewarding work atmosphere found at BERMANFALK, where individual learning and career growth are well fostered.

Steven Ritchie

Job Titles:
  • Senior Accountant
Steven has his Bachelor of Business Administration in Accounting, and working at BERMANFALK allows him to utilize the skills he acquired at school, while continuing to learn by working as part of a great team. And he truly feels the team is great, due to their shared determination and passion to see a client's vision successfully achieved. Steven's days are not filled with simply crunching numbers- providing updates and answering client questions are also among his duties. When he's not working, Steven likes to relax by hiking with his dog, Murphy.

Tara Yamazaki

Job Titles:
  • Technician
  • AutoCAD Technician
Tara Yamazaki AutoCAD Technician With Tara's 7+ years as a Draftsperson and her BCIT Interior Design degree, her expertise encompasses design, manufacturing processes, and complex problem-solving. Thriving in our creative and meticulous environment, each project becomes an exciting challenge to bring a flat image from the computer to real life. Custom furniture lets her practically apply drafting skills, while collaboration and learning drive her professional growth. Outside work, she kickboxes to hone her focus and resilience, while also cherishing moments with loved ones that bring balance and inspiration to her life.

Taylor Savage

Job Titles:
  • Project Coordinator
Taylor not only brings a level of creativity into her personal life as a music enthusiast, but also to the BERMANFALK team with her Certificate in Foundations in Design. With her ability to think critically and problem solve, she excels in her position as Project Coordinator. She thrives in a positive working environment and enjoys working with her honest, supportive, and encouraging co-workers. Outside of work, Taylor enjoys channeling her energy into her musical hobbies, which includes playing piano and guitar, as well as staying active by going to the gym or taking her dog, Zayda, on a hike.

Valentina Koncarevic

Job Titles:
  • Junior Accountant
With a BBA Honours in Accounting and Human Resources, Valentina, our Junior Accountant, brings a rich set of skills to the BERMANFALK team. Her prior experience in the service industry allows her to bring strong communication and adaptability to our ever-growing work environment, ensuring not only efficiency but also client satisfaction. At BERMANFALK, Valentina thrives on a wide range of tasks spanning from managing accounts to bank reconciliations and ensuring seamless month-end processes. Valentina enjoys the collaborative environment and supportive camaraderie in her role, aiming to bring positive energy and quick learning with every task. Off-duty, she's an enthusiastic traveler, embracing new cultures and adventures.

Veronica Ebbs-Canavan

Job Titles:
  • Manager, People & Culture
Who better to greet you at the door than someone with over 15 years of experience in the hospitality industry? That person is Veronica, and not only is she passionate about creating and maintaining positive relationships, but she is also a resourceful multitasker with a can-do attitude. When not working hard to provide support for the customers and team, she can be found with her daughter, seeking out a cool new adventure.

Vicky Dong

Job Titles:
  • Senior Accounting Manager, Team Lead
Helping clients with their financial questions in a timely and clear manner, Vicky keeps customer satisfaction top-of-mind. She strives to continuously work with professionals to take on new and challenging learning opportunities within the financial aspect of the business. Her favourite part of her role is working for a team that genuinely cares for their people, both personally and professionally.

Whitney Nguyen

Job Titles:
  • Coordinator, Technical
With a Bachelor of Interior Design and many years of experience in sales, Whitney has a deep understanding of the work ethic required to achieve client satisfaction. She has the ability to recognize the processes of an interior designer's work and the critical thinking skills to act according to the constantly changing demands of her clients. She appreciates the BERMANFALK team for their cooperation, support, and encouragement. When Whitney isn't working, she passes time by trying new hobbies such as pottery and engraving or hanging out with her two chinchillas, Salt and Pepper.