BILD - Key Persons


Dr. Jules Goddard

Jules teaches, writes and consults in the areas of business creativity, strategic thinking, leadership and corporate transformation. Expertise: A Lead designer and director of senior-level, high-profile development programmes for many companies, including BP, ICL-Fujitsu, Rolls-Royce, Orange, Prudential, Ericsson, BG Group, Rio Tinto, Mars, Smith and Nephew, SCA, Danone, and Volvo. Over the last 10 years, he has worked with a third of the FTSE 100 companies. Specialist advisor on strategic issues facing professional services firms, including Price Water House Coopers, Deloittes, Freshfields Bruckhaus Deringer, Smith System Engineering, Conran Design Group, Braxton, Banque Paribas, Lazard Brothers, J Walter Thompson, Benfield, SHL, and Credit Suisse. Publications: Goddard has published various articles on corporate strategy in leading European strategy and consultancy magazines, including "The Architecture of Core Competence", (Business Strategy Review, 1997). Recent articles on the implementation of strategy, the role of the centre, the architecture of core competence, the management of brands, and the intellectual history of marketing. Contributor to "Business: The Ultimate Resource" (Bloomsbury), "The Encyclopaedic Dictionary of Psychology" (Blackwell), and "The Complete Guide to Modern Management" (Mercury).

Dr. Modestas Gelbūda - Founder

Job Titles:
  • Founder
  • Founder and Board Membe R
Dr. Modestas Gelbūda is a founder of the institute. He completed his PhD in International Management at AAU in Denmark, was invited visiting scholar at Stanford University, USA, and Uppsala University, Sweden. Most recently he worked at the London Business School (LBS).

Dr. Peter Moran

Job Titles:
  • Lecturer of Strategy and in
Dr. Peter Moran is lecturer of strategy and international management at the UNSW Australia Business School and London Business School (LBS) where he teaches core courses in Strategy, General Management and Strategic Problem Solving to full time and executive MBA students. He was twice awarded the 'Best Core Teacher Award' by the School's Executive MBA Classes of 2004 and 2005 respectively. He also teaches strategy in TEM's executive MBA program and to IT software and

Dr. Robert G. Cooper

Job Titles:
  • Leader
Dr. Robert G. Cooper is a thought leader in the field of product innovation management. He was chosen the "top scholar" by the prestigious US Journal of Product Innovation Management. R. Cooper is the creator of the Stage-Gate® process, now widely used by leading firms around the world to drive new products to market. Companies such as Procter & Gamble, Lego, ITT Industries, ABB, Reckitt-Benkizer, Carlsberg, Swarovski, Emerson Electric use his methods. He has published more than 100 articles in leading journals on new product management.