BRAND REFLECTIONS

Brand Reflections is a new framework to help brand owners and agencies understand and communicate brand identity more effectively... For agencies, Brand Reflections is a way to accelerate the initial phases of introducing new clients to the business. By reducing the amount of time spent conducting background research and measuring the degree to which agency and client are in alignment around the brand and its future, the sooner the creative work can start... We believe that Brand Reflections is especially useful for branding and marketing agencies looking to accelerate their understanding and research into a client's brand. By getting to the point where the creative process can start with everyone confident that they are on the same page, it is possible to save time and money.