BRANDFLIGHT

Brandflight is an international consultancy specialized in strategic brand development; including brand innovation, brand extension and internationalization, brand scripting, story creation and brand relation building... Brandflight was founded in 1997 and we are today a team with a highly experienced and specialized network of partners in supporting disciplines. Brandflight has offices in London, Moscow, Stockholm, Berlin and Palo Alto... The Brand is a management tool, answering an important question: "What does the company, product, or service stand for?" Branding is the values-based relationship between a trademark and its audience. Branding is a process beginning with finding the "meaning" Branding is a process beginning with finding the "meaning" of a company. The "meaning" is the driving force, or idea, that its business is all about. The meaning should not be confused with the strategy of the company; the meaning is usually a part of it, encapsulated within the strategy. The..

Also known as: Brand

Primary location: Palo Alto United States