BSC - Key Persons
Job Titles:
- Chairman
- Founder
- Member of the Senior Leadership Team
- Our Founder and Inspiration
Barbara Berci, Founder & Chairman, was a leader in meeting and event planning, association management and com munications for almost 30 years. Mrs. Berci was an imaginative thinker, problem solver, and idea person. After 25 years of creative leadership, Barbara stepped down as CEO and President in 2008. She remained an active partner in BSC Management handing business development, new project development and implementation, and served as an account executive and mentor. She managed the growth of one association from 300 members to more than 6,000, while presiding over an income growth with a factor of 50+. The same client's first scientific meeting attracted 110 registrants and 9 exhibitors in 1986. It now attracts about 2,500 registrants and 100 + exhibitors annually. She had oversight of more than 30 major conferences and 50 meetings and courses. She had operated several major community events including one that attracted more than 100,000 attendees.
Job Titles:
- Member of the Senior Leadership Team
- Director, Membership
Carla joined BSC Management in 2007, and in 2012 celebrated her 20th year working in the field of Continuing Education. Since moving to California she managed the training division for a large membership association, and directed certificate programs for the California State University Northridge College of Continuing Education.
In her position as Director of the Fundamentals Programs for a BSC client, she focuses on academic integrity and creatively utilizing adult instructional design theory. She is one of those rare managers that sees and deals with both the forest and the trees. Big picture and details. She is an insightful and perceptive manager. Carla is now an expert in high stakes testing and training. Carla earned a Bachelor of Arts in Journalism and a Master's Degree in Human Relations from the University of Oklahoma.
Job Titles:
- Chief Operating Officer
- Member of the Senior Leadership Team
- Chief Operating Officer, Association Management
Christina Kasendorf, Chief Operating Officer, Association Management has more than ten years of association and conference/meeting planning experience. She has been instrumental in planning more than two dozen conferences in the US and abroad and manages several of BSC's largest organizations. She is at once a partner, practitioner and advisor to her associations' leadership.
Christina's expertise includes the following:
Medical association management and organizational expansion
Development and operation of learning centers
Design strategy and distribution of promo and marketing materials
Long-term strategic planning as well as execution of leadership retreats
Budget development and oversight
Development and operations of hands on courses (animate and inanimate)
Surgical education and fellowships
Vendor contracts
Christina holds a Bachelor of Arts from Villanova University where she majored in Communication and minored in English.
Job Titles:
- Chief Financial Officer
- Member of the Senior Leadership Team
As Chief Financial Officer, Dale oversees the accounting and other administrative functions of BSC Management and its client organizations, working closely with the executive directors and treasurers of each organization on budget and financial matters. Dale holds a B.S. in Accounting Theory & Practice and an M.S. in Business Administration, Management.
Job Titles:
- Member of the Senior Leadership Team
- Vice President
Jason Levine has more than 22 years of experience in database design and has been a web developer since 1994. He is a strategic thinker and innovative planner. He has kept BSC's clients at the forefront of the technology wave.
Mr. Levine's areas of expertise include:
Development of online meeting registration systems
Business development
Strategic planning
Web site planning and design
Content Management Systems
Programming
Traditional and Social Media Marketing
Mobile web site and app development
Jason holds a Bachelor of the Arts from UCLA.
Job Titles:
- CEO
- Member of the Senior Leadership Team
- President
Sallie Matthews, President & CEO, has spent more than 20 years with BSC Management. With two decades of association management, conference and project management experience, she is the quintessential strategic thinker and detail person. A graduate of Indiana University, she serves as Executive Director for BSC's largest client, the Society of American Gastrointestinal and Endoscopic Surgeons (SAGES). Sallie is a member of the Forbes Non-Profit Council. She has been directly responsible for planning more than a dozen major conferences for several thousand delegates each, and has overseen more than 50 regional meetings or training courses in the US and abroad. Mrs. Matthews' expertise includes the following:
Association and Complex Project Management
Conference management and policy
Site selection
Hotel contracts and negotiations (she's THE expert)
Vendor contracts
Budgets and fiduciary oversight; she is innately and uniquely "in the black"
Negotiation of vendor contracts;
Communications with and advisor to organizational leadership
Strategic planning
In addition to BSC, Sallie enjoys singing, serving on the San Fernando Valley Rescue Mission Advisory Board, and parenting teenage kids..
Education: BME, Indiana University
With BSC since 1993
Job Titles:
- Member of the Senior Leadership Team
- Director, Development
Shelley Ginsberg has been with BSC Management since 2005. She is responsible for fundraising activities and exhibit sales, marketing and logistics for both domestic and international clients. She oversees one of BSC's largest departments: development and exhibits.
She is the consummate industry guru. She lives, breathes and actually understands CME, Advamed, Pharma and other regulations that are just initials to the rest of us. She has built a bond of trust between industry and BSC clients because she understands the medical/surgical community. She keeps her word and on behalf of BSC and its clients she makes good on promises. A problem solver and common sense negotiator, Shelley also serves as mentor to new development staff.
She also serves as staff liaison to several client committees.
Shelley's background prior to arriving at BSC includes meeting and event planning, and CME oversight.
Job Titles:
- Member of the Senior Leadership Team
- Director, Education
- Management Executive
Yumi is a management executive with more than 10 years of nonprofit education planning experience. As a Director at BSC Management, Yumi heads the Education Department and specializes in continuing medical education. In addition to overseeing the Education Department, Yumi serves as Executive Director, Manager, and other staff roles for multiple clients. Her association staffing experience encompasses leading multiple committees including membership, accreditation, education, research, executive committees and Boards. She is the consummate expert in fellowship application and match programs. She has extensive experience with hands-on workshops, courses, and project management. She is a rare combination of leader, listener, and operational professional. Prior to joining BSC Management, Yumi oversaw course development and coordination for Continuing Legal Education at UCLA Extension's Public Policy Program and public events for the Education Department at the Japanese American National Museum. Yumi holds a B.A. in Political Science from UCLA and is on the Board of the UCLA Alumni-San Fernando Valley Network.