CERVERA - Key Persons
Job Titles:
- Director of General Real Estate
Alexandra represents the best combination of first-hand experience, next-gen ingenuity and textbook education that is driving the future of Miami's most influential real ... more
Job Titles:
- Chairman
- Managing Partner
- Member of the Management Team
- Principal
- Paysse Director of Development Sales
Over four decades ago, she was crowned the Queen of Brickell; today, with thriving new neighborhoods to her credit Alicia Cervera, Sr. has rightfully earned her title as ... more
Miami-raised and Havana born, Alicia Cervera Lamadrid comes from a family whose name is synonymous with luxurious land holdings; she grew up surrounded by real estate, with ...
As part of the newest generation of the Cervera family real estate business, Alicia Lamadrid Paysse has spent her entire life surrounded by the vision, insight, and deals ... more
Alicia Cervera was interviewed by the Spanish publication Real Estate Hoy. She spoke ...
Over four decades ago, she was crowned the Queen of Brickell; today, with thriving new neighborhoods to her credit Alicia Cervera, Sr. has rightfully earned her title as the Grand Dame of real estate. Ms. Cervera is the founder of the preeminent Cervera Real Estate, Miami's leading real estate firm.
Over the course of 47 years, Ms. Cervera is responsible for breathing life into new communities and revitalizing existing ones such as the once-dormant Brickell area, the cosmopolitan South of Fifth neighborhood in Miami Beach, the vibrant Downtown Miami, and the new urban East Edgewater. She has sold hundreds of thousands of luxury high rise condominium units, served as an invaluable consultant to the most prolific developers, and amassed dozens of personal and professional accolades for her work in the real estate industry. It is Ms. Cervera's acute foresight, her comprehensive understanding of the local market combined with her skill to attract clients from all over the globe and an intrepid approach to selling that have made Cervera a household name in the South Florida marketplace.
In the last five years, Cervera Real Estate has listed $6 billion dollars of pre-construction inventory, of which 80% of the released inventory has sold, making Cervera Real Estate the leading development sales company in South Florida. In fact, during the recession Cervera Real Estate has sold over 1 billion dollars of real estate, a major feat when the market was at its lowest point in recent history. It is no surprise that Alicia Cervera has been able to triumph in any climate. Early on in her career, she proved that vision and determination pays off.
Born in Peru in 1930, the daughter of a Peruvian ambassador, in 1954 she married Javier Cervera, a Cuban plantation owner. With two daughters born in Havana, she immigrated to the United States in 1961, as a result of the Cuban Communist Revolution, where her son Javier was born in 1967. Seeing the extraordinary potential of Brickell Avenue, in 1966 she and her husband purchased a piece of waterfront property which they had rezoned for multiple residences; this was the first official high-rise zoning in the area, the Brickell Avenue corridor.
Ms. Cervera soon opened her own firm and quickly earned the right to represent the 254-unit Palace on Brickell, a project by New York real estate magnate Harry Helmsley. The Helmsley approach required her presence in all aspects of the project, from meetings with the architect to providing input for the design of the units, to construction meetings and, almost daily meetings with the advertising and public relations firm.
The rigorous demand of this holistic marketing approach was the perfect real estate finishing school. Within one year, Alicia had landed several other major jobs on Brickell Avenue. Her vision of a futuristic Miami was turning into reality before her eyes.
In 1980 Ms. Cervera was joined by her daughters, Veronica Cervera Goeseke and Alicia Cervera Lamadrid; together, they grew Cervera Real Estate into a full-service organization. In addition to Residential and Commercial Real Estate sales, Cervera's real estate services include Rentals, Property Management and Marketing Consulting. What distinguishes Cervera Real Estate, however, is the firm's ability to bring their expertise into a project at any phase of development or sales, reposition it, and guide it to success.
Job Titles:
- Executive Vice President of Sales & Operations
Fate is what brought Ana Lopez de Quintana into real estate. With an extensive and diverse background in a wide array of industries including logistics, education, ... more
Job Titles:
- President of Marketing Division
Job Titles:
- Residences Miami Sales Center
- Residences Miami Sales Center Sales Center 300 Biscayne Boulevard Way
Job Titles:
- Estate Broker for Developers Award
Job Titles:
- President of Development Division
Jesse has his finger on the pulse of Miami & South Florida real estate, and he has the track record to prove it. Since July 2012, Jesse has been a vital member of the ... more
Lizzie Giuffra has been a core member of the Cervera Real Estate team since 1980, originally joining the firm as Executive Assistant to founder, Alicia Cervera Sr., and ... more
Job Titles:
- Director of Business Development
As Director of Business Development, Michael Monte oversees corporate expansion and growth for one of the oldest and most successful privately held real estate companies in ... more
Job Titles:
- General Manager Cervera Management
General property manager for Cervera Management, Inc., Mirta Perez's first experience with the real estate world was when Mr. Cervera gave her the opportunity to expand her ... more
Chief financial officer for Related Cervera Realty Services (RCRS) since 2003, and now holding that office as part of the Executive Team at Cervera Real Estate (CRE), ...
Job Titles:
- Director of Commercial Division
Job Titles:
- Chief Executive Officer
- Member of the Management Team
- Goeseke Chief Executive Officer, Principal
As Chief Executive Officer, Veronica Cervera Goeseke oversees Cervera Real Estate's eight offices and 300 associates across South Florida. Cervera Real Estate is one of the ... more