BLOMQVIST

During this sale a long-term approach was taken to slowly hook a medium-sized broker. By having the customer involved with development and testing of the product, we made sure the customer got what it wanted and thus assured a safe sale... As one of two co-founders, I took part in all aspects of the business development at Attentic. Greatest attention was put upon product development, but a lot of focus was also put into securing financing and a first sale. Our goal was to find market fit for our product by trying to find an interested customer as well as developing the product based upon where it would create most values for the customer. Meanwhile, we needed to make sure that we had a plan for materializing the product, which included finding developers and financing. It was determined that market fit and an initial customer were found and financing was almost secured, but unfortunately, the project was shut down due to different goals among the owners.