CLOUD CONSULTANT

There are a raft of ways to speed up web sites. There are popular ways, like caching the compiled code with apc or similar. People try swapping out their web server, for faster ones. Then you can cache whole web pages, or sql queries, or even more complex partial parts of pages... If you think about it, using adwords the only winner is google in the long term. Say you start by advertising for $1 per click, and you eventually get a sale after 20 clicks. So it cost you $20 for that sale, to google. Now, say your profit from that sale was $40, less the