CODE4SOFTWARE - Key Persons
Code4Software principle Jared Freedman is a recognized pioneer in the field of Virtual Reality Advertising, speaking on the topic at E-Metrics Summit and other industry tradeshows. Code4Software also created Ad Soft, the worlds first metrics-backed advertising and content management systems that allows centralized web-based management of in-world content. Ad Soft was used to manage the largest in-world networked advertising system to ever appear within one of the largest virtual worlds, Second Life. The AdSoft system was a verifiable success in late 2008, having signed on as customers IBM, Coldwell Banker, GameSpy, NetFlix, Arrow Water, the United States Marine Corps, and the FBI among others. Each ad would get hundreds of thousands of unique impressions per month, the bar set by the Digital Analytics Industry as minium viable audience size for mass-market advertising. At the Virtual Worlds Expo in Los Angeles in September 2008, while Code4Software had a tradeshow booth and was presenting in multiple lectures, Linden Lab, the owners of Second Life, decided to change their Terms of Service to ban advertising networks of the size and capacity developed by Code4Software. This singular event destroyed multiple years of our efforts in establishing Virtual Reality as a legitmate medium for real-world advertisers. Some industry observers have noted that it was events such as this that caused a loss of confidence in Linden Lab and Second Life. Shortly after giving the finger to us and Madison Avenue, Second Life growth rate peaked, and began a downward slide which continued for many years, and maybe until this very day.