COLORWASH

When Gemma (GIL Mi Suk) first moved to Singapore, she was surprised to discover that the attention to shoe care she was used to in Korea was not shared by Singaporeans. Taking it on as a personal mission to promote and increase the level of shoe care and filling the gap in the market, Gemma and her brother Mark (GIL Un Soub) founded Shoe Wash and Care. They underwent comprehensive tutelage with Korean masters to learn the most effective and advanced cleaning techniques and skills, and kept up to date on the latest technology in the field, all of which they introduced to their business in Singapore. As the business developed, a demand grew for the cleaning of bags, in addition to shoes. There was also increasing demand for bag and shoe care services among young executives working in the Central Business District. Within a few years, Shoe Wash and Care, originally a single-outlet shoe care provider, became ColorWash, providing upgraded bag and shoe care services at several locations..

Also known as: ColorWash Indonesia, Colorwash Pte. Ltd.

Primary location: Jakarta