COMMUNICATION EVOLVED - Key Persons
Job Titles:
- Executive Managing Partner / Marketing and UX
Jesse began his career as the director of marketing for the Texas A&M alumni organization which raised 5.5 million dollars annually. There he marketed university and alumni services and the intangible emotional experiences associated with them. He also planned and launched the largest media campaign the organization had ever undertaken. It utilized direct mail, direct email, web ads, radio ads, telemarketing, video, and multimedia CDs.
From there, Jesse transitioned to the Energy Industry as the Marketing Communications manager for Syntron, a seismic exploration equipment manufacturer. He built the marketing communications department from the ground up and he eventually joined Andell Advertising and Design, a full service ad agency in Houston. For 9 years he managed marketing, branding, and multimedia campaigns for various organizations from global multi-nationals to medium-sized companies and venture start ups.
Some of his accomplishments at Andell include serving for 7 years as branding campaign manager for Baker Atlas, the third largest division of Fortune 100 Baker Hughes. Jesse also managed many projects for 14 billion dollar global oilfield services company, Schlumberger. One project in particular was devising a web-based collaboration process to allow Schlumberger's employees worldwide to complete a proposal worth .75 billion dollars all within 30 days.
Jesse's work and additional education has focused on digital media delivery, particularly websites and video. Jesse brings over 15 years experience and will serve as the project manager for online marketing communications spanning websites to video to email campaigns to social media.
In his free time Jesse enjoys restoring his great Grandad's farm truck and riding motorcycles as well as outdoor activities including hiking, camping, and paddling.
Job Titles:
- Managing Partner
- Principal of Radio Works
Jim began his career in advertising after earning a BA in English from Holy Cross and a BFA in Painting and Design from the University of Michigan. He has developed print, radio, and television campaigns for local, regional, and national clients including Jiffy Lube, Administaff, Champion Spark Plugs, Slick 50, Opti-Free, Ford, GMC Trucks, Bali Blinds, and Jimmy John's Gourmet Subs. From 1977 to 1986 he held creative positions at McCann-Erickson, J.Walter Thompson, and W.B. Doner.
As a principal of Radio Works, Jim won national recognition for effective solutions to consumer and business-to-business communication challenges. He has helped launch brands that have gone on to dominate their markets. He has spoken to ad clubs and service organizations around the country about creating better advertising. And he has become an authority in the field of radio advertising through his book, Radio Advertising 101.5: The Step-by-Step Guide to Creating Better Radio Advertising.
When Jim isn't developing communication strategies, he divides his time between playing bass in a jazz trio and narrating audio books. His dozens of titles include Moby-Dick and The Prince and the Pauper.