CONSUMER IT

Changed in 2008, CONSUMER I.T. was chosen as the new name for five-year-old enewsletter called MULTIMEDIA I.T., part of Channel Media Europe Ltd. The eNewsletter targets an audience of European computer retailers (and the distributors who serve them) and particularly those who need international news on products & trends... Much has happened in five years. The consumer side of the market outstripped the B2B side, just as we predicted. Innovation for consumers leads even the enterprises and the big consultants (Forrester, Gartner and others) are making a bundle trying to explain this to enterprises. No longer can a company lock consumer technology out of its doors.