COMPANYKANE - Key Persons
Over the last two decades, Sean has worked with a wide range of blue chip clients such as Procter & Gamble, General Electric, Shell Oil, SmithKline Beecham and Quaker Oats, to name a few. From strategic planning and brand development to new product initiatives and client service, he has consistently helped his clients' businesses grow by creating advantage and seizing opportunity.
Sean began his career at Jordan McGrath Case & Taylor where he built his reputation working on the Enterprise Rent-A-Car and U.S. Trust accounts. He was then promoted to oversee the management of JMC&T's traditional package goods accounts for seven years. His relentless pursuit of organic growth for Quaker Oatmeal, Hefty bags, SmithKline Beecham, and Procter & Gamble's Bounty account, solidified his reputation as pioneering marketing thinker and action-oriented leader. Sean focused the agency's resources to help launch new cereal concepts for Quaker as well as Hefty OneZip food bags, which was the biggest category innovation in 25 years. By 1998, Sean was the youngest Vice President in the agency's history.
Hungry for his next challenge, Sean joined Tucker Hampel Stefanides & Partners in 1999 to lead the agency's client services department and manage the Shell Oil (Quaker State and Pennzoil motor oils) and General Electric accounts. By 2001 he was appointed Managing Partner of the agency and founded the firm's integrated marketing division, Tucker Draddy Kane. This division developed some of the agency's most successful marketing concepts across every agency category including financial services, fashion, corporate branding, wine, retail, travel and package goods.
After growing the agency tenfold in the five years, Sean decided it was time to hang up his own shingle and concentrate on what he does best...working on client business.
Since 2007, Sean has found success applying the disciplines of CPG, new product development and strategic planning to advertising in the direct response world, driving direct-oriented brands like Oreck to new heights (and increased ROI).
When Sean's not meeting with clients, he's keeping the peace between his "boys" (Jack, 10 …George, 7…and…Charlie, 4) and encouraging them to ask the tough questions…much to his wife Jen's chagrin.