COPY ENGINEER

Since I'm an engineer myself, clients frequently hire me to write to technical audiences. After all, engineers are key influencers in many B2B technology purchasing decisions. Plus, we're a tough sell. We tend to distrust information that doesn't come from our peers, and we're quick to dismiss anything that sounds like marketing... Wasn't always that way. The first twenty years of my career-when I was an avionic systems engineer-it was tie and jacket every day. Save Casual Fridays, of

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