CREATION CENTER

The ideas developed at the Creation Center are integrated in projects at Telekom Laboratories or provide valuable inspiration for the roadmaps of Telekom's business units. This doesn't always involve major breakthroughs, because it is often the little things that improve the quality of products and services, delivering more value to the customers. This is supported by eEtiquette, which provides 101 guidelines for communicating in the digital world, though channels such as SMS, e-mail, phone, social networks, videoconferences, blogs and chat... The market success of new products and services is highly dependent on how much they meet customers' needs and desires. At the Creation Center, the users' everyday lives, with all their facets and needs, are the center of all considerations and projects. In the co-creation process, they are integrated actively in the development of ideas. Innovative methods make it possible to identify latent, and even future, user needs.

Primary location: Berlin Chile