CRUX RESEARCH - Key Persons
Lisa provides clients exceptional insights through qualitative research. For 20+ years she has honed her skills and developed expertise in in-depth interviewing, focus group moderation, and online social community building. She has held a variety of senior management, academic, and consulting positions. Lisa is known as an exceptional communicator. She is quick to build rapport with research participants from a wide range of backgrounds and her written and presentation skills are always well-received and highly rated.
Prior to working with Crux Research, Lisa was Senior Director of Youth and Education Research at Harris Interactive. She has extensive knowledge in generational research, children's and parenting issues stemming from her tenure at a Toronto-based think tank (Moxie Insight), Sesame Workshop, and as a consultant for Noggin and Scholastic. She earned her Ph.D. in Developmental Psychology from New York University and holds a B.S. from Cornell University.
With 25+ years of strategic research experience, Maureen is involved in all aspects of qualitative and quantitative project management at Crux Research. In addition to report writing, she specializes in quantitative and statistical analysis, including the design and implementation of statistical techniques and models. Additionally, she is involved in the programming of online surveys using our survey software platform.
Prior to joining Crux Research, Maureen spent 10 years managing the marketing research function at Wegmans Food Markets. There, she coordinated corporate initiatives related to market share, segmentation, customer satisfaction, loyalty/retention, brand equity, advertising and promotion evaluation, product positioning/ pricing, trade area analysis, demographic analysis, new market and site evaluation, market potential analysis, secondary research and benchmarking. Additionally, Maureen was involved in data mining using customer profile data and transaction behavior.
Maureen has also worked at the Gordon S. Black Corporation as a research analyst and programmer and has a great deal of experience in high level statistical analysis. Maureen holds a Bachelor of Science in Applied and Mathematical Statistics from Rochester Institute of Technology.
Sue leads project management, programming, and supplier management at Crux. In addition to assuring that projects get done on time and on budget, she is responsible for programming and analysis of survey data, database management, field coordination of qualitative projects, and office management.
Sue previously worked at the Gordon S. Black Corporation and Harris Interactive as a programming supervisor, and as an independent market research consultant. She holds a B.S. in Business from SUNY Geneseo.