CRUX CREATIVE - Key Persons
Job Titles:
- VP Digital Marketing & Interactives
Lydia D'Abbraccio is the Marketing Director with Crux. She joined Crux in 2018 ready to share her vast experience and knowledge. She graduated from UW-Whitewater and has an contagious love for social media marketing and event planning. She brings incredible enthusiasm to every project she touches. As a proud Wisconsinite, she loves working in Milwaukee and the sense of community that exists in the city. Lydia has a deep passion for shoes, loves being creative at home and is is planning to get married this summer.
With more than 25 years of experience in brand development, digital marketing, and experiential design for corporations, small businesses, museums, colleges and non-profits, Michele Allen is the Founding Principal of Crux Creative. Starting the agency in 2005, Michele has developed Crux into a culmination of her rapid imagination in helping organizations foster quality consumer relationships and delivering exemplary creative and marketing solutions that connect with their end users.
Under her leadership, Michele has worked with thousands of organizations, where she continues to apply out-of-the-box creative and brand strategies that yield productive results. Michele believes that Crux is a breath of fresh air for any business, from start-ups to corporations. That's because her team utilizes their imagination to formulate unique creative strategies that will help their clients reach new heights with their brand presence, and develop experiences that are not just budget conscience but deliver amazing results. Michele's reason for founding Crux was to make it possible for all organizations to receive cutting-edge marketing solutions that will give them a chance to compete in their industries. Without a doubt, Michele is committed to employing tactics that emphasize growth and produce a high return on her clients' investments.
When Michele isn't busy running things at Crux, she is constantly preoccupied with being a wife and mother of two amazing children and an Olde English Bulldogge puppy named Zeke. She is also a 25-year lymphoma survivor, a feat she believes indicates her grit and determination to overcome any obstacle.
Job Titles:
- VP Strategic Growth & Marketing