CUSTOM MEDIA - Key Persons


Alec Jordan

Job Titles:
  • Content Director
Alec has 14 years of experience writing, editing, and managing social media for a broad range of publications in the United States and Japan, from educational textbooks and business journals to lifestyle magazines. He is the editor-in-chief of The Canadian, the magazine of the Canadian Chamber of Commerce in Japan.

Anthony Blick

Job Titles:
  • PR & Media Relations Strategy / Media
  • US / PR & Media Relations Strategy
With over 20 years of experience in communications and business development, Anthony is a senior strategist specializing in PR, media relations strategy, and marketing.

Anthony Head Anthony

Job Titles:
  • Head
  • Australia / Managing Director, Creative Services
  • Managing Director, Creative Services
Anthony leverages over two decades of consulting expertise across various industries with a strong emphasis on the APAC and Japanese markets. His unique blend of digital marketing knowledge and hands-on sales experience enables him to assist companies in crafting tailored digital growth strategies to support their business objectives.

Brian Susantio - CTO

Job Titles:
  • CTO
  • Indonesia / CTO
Brian has 14 years of experience programming and designing interfaces and systems. With an eye for user experience, he has built platforms, websites, and created Custom Media's bespoke administration, estimate, and invoice system.

Devin Surya Putra

Job Titles:
  • Indonesia / Web Director
  • Web Director
Custom Media's front-end web engineer and designer, Devin has more than 8 years of experience in web architecture planning, designing and developing. He has an exceptional ability to creatively showcase digital projects, and is keen on employing the latest trends and functionality in the websites he designs.

Emanuel Turchetta

Job Titles:
  • Project Manager
  • Italy / Project Manager
Emanuel has over 10 years of experience in marketing localization and project management. He supported the launch of several videogames that sold millions of copies worldwide, and managed the work of large creative and development teams.

Gautam Wadhwa

Job Titles:
  • India / Performance
  • Performance
As a digital marketing specialist with more than three years of experience across all verticals, Gautam brings a wealth of knowledge and experience to the table. Thanks to his deep understanding of the latest trends, knowledge of the best practices in the industry, and passion for data-driven marketing, he knows how to craft campaigns that deliver maximum ROI.

James Greer - VP of Sales

Job Titles:
  • Sales Director
  • Scotland / Sales Director
Originally from Scotland, James gets a kick out of international communication, and has also lived in London, France, Malaysia, and of course, Japan. A master's in music, followed by five years of innovative marketing experience with leading UK classical music organizations has given him the tools for the outside-the-box thinking that marks the difference in finding today's most dynamic and forward-looking marketing solutions.

Jody Pang

Job Titles:
  • Chief Revenue Officer
  • Canada / Chief Revenue Officer
With over 10 years of experience in Japan, Jody has worked with many local and global brands on their cross-border promotions. Guided by her strong background in marketing strategy and brand development, she manages the business development team and handles the key accounts at Custom Media. Being trilingual in English, Japanese, and Chinese, she is also responsible for building networks with other creative agencies across the globe and engaging in joint projects.

Ken Saito

Job Titles:
  • Japan / Senior Content & Project Director
  • Senior Content & Project Director
Ken has more than 25 years of experience in brand strategy, B2B marketing communication, lead generation, content creation, and sales enablement development. The former Japan country manager of Wunderman, he has worked with a wide array of global IT brands, including IBM, SAP, Dell, Microsoft, HP, and Oracle.

Masashi Kamimura

Job Titles:
  • Partner
  • Director of Corporate Affairs and Business Development
  • Director of Corporate and Business Development )
  • IPO Specialist
  • Japan / Director of Corporate Affairs and Business Development
An award-winning IPO specialist, Masashi was placed on the global recruitment industry's "Hall of Fame" for being the first individual to take two companies to the Tokyo Stock Exchange, and was awarded the industry's highest accolade for his "unrivaled career in the recruitment industry." He has a varied and extensive background in publishing and recruitment, with solid managerial experience.

Megumi Okazaki - Chief Strategy Officer

Job Titles:
  • Chief Strategy Officer
  • Japan / Chief Strategy Officer
Our bilingual strategic account director and head of project management, Megumi has excellent communication skills and a global perspective gained from extensive experience working in the United States, Canada, and Japan. She manages major marketing projects with global and local brands from various industries, ranging from hospitality and real estate to education and consumer products.

Michael Pfeffer

Job Titles:
  • Design Director
  • US / Design Director
Michael has 15 years of design experience in New York and Tokyo. His works include advertising design for Kinosaki Onsen, which appeared in the Michelin Green Guide Japan, and redesign of The ACCJ Journal, the magazine of the American Chamber of Commerce in Japan.

Oscar Angelkov Cummings

Job Titles:
  • Web Developer
  • UK / Web Developer
Oscar hails from the south of England and came to Japan in late 2022. Making things has always fascinated him, whether they're plastic models, games, or websites. Specializing in back-end development, he's responsible for the development, deployment, and upkeep of our clients' websites, harnessing a cutting-edge approach to deliver outstanding results.

Robert Heldt - CEO, Founder, President

Job Titles:
  • CEO
  • Co - Founder
  • Partner
  • President
  • Representative Director
  • India / CEO and Co - Founder
Robert is an accomplished entrepreneur and thought leader with more than 15 years of experience in digital marketing and strategic communications. He advises global brands on their market entry and expansion strategies in Japan. He has a passion for high-quality creative work and delivering strategic marketing solutions with a results-driven approach. He has an MBA from McGill University and a qualification in Digital Transformation Platform Strategies from MIT Sloan.

Sae Moriwaki

Job Titles:
  • Public Relations Specialist
  • Japan / Public Relations Specialist
With 13 years of experience in the public relations sector, Sae has a wide-ranging perspective gained from working in diverse industries such as fashion, cuisine, and real estate. Having worked with both global corporations and startups uniquely positions her to ensure that brand and company messages are effectively communicated to their target audiences.

Sam Bird - COO

Job Titles:
  • COO
  • UK / COO
Sam brings a wealth of experience in both B2B and B2C from an extensive marketing agency career and in-house roles as CMO. He has delivered integrated marcom campaigns across ABM, demand generation, marketing automation, performance marketing, digital, and social for blue-chip, mid-market and startup brands in Japan, APAC, and the UK.

Simon Farrell - Founder

Job Titles:
  • Co - Founder
  • Partner
  • Publisher
  • Publisher and Executive Producer )
  • UK / Publisher and Co - Founder
With extensive knowledge and key contacts from many years in the global print, digital, and broadcast media, Simon leads a diverse team of experienced editors, writers, designers, and photographers.

Ximena Criales

Job Titles:
  • Art Director
  • Mexico / Art Director
With more than 8 years of experience developing logos, corporate identity, infographics, and editorial design, Ximena has produced work for a diverse range of clients, from rural communities in Mexico to prestigious private institutions. She is involved in the production of advertisements and bilingual marketing collateral.