CXG - Key Persons

Assia Pavlova

Job Titles:
  • Client Service Director
  • Member of the Management Team
As the Client Service Director at CXG, Assia is responsible for new business, client relations, legal and contractual issues. She makes sure CXG delivers a consistently high quality of service to all clients and partners, while all of the company's policies and procedures are efficient and legally compliant. She holds a major in Economics with a postgraduate degree in Business Management, and has vast experience working for the likes of Ernst & Young, DIAGEO Ltd and the Canadian Consulate in Sofia. New business and customer relations. Contractual, project management, legal compliance.

Juliana Goranova

Job Titles:
  • Member of the Management Team
  • Senior Researcher
  • Senior Researcher and Project Manager at Client X
Juliana Goranova has been the Senior Researcher and Project Manager at Client X since 2008, after a few years at the MBMD Institute of Social Surveys and Marketing. She's a researcher by trade, dreamer and adventurer by heart. Juliana holds a BA degree in Sociology from the Plovdiv University, followed by a MA program in Sociology and Social Anthropology at the CEU in Budapest. She handles client relations, as well as works on the tools for different types of research (scripts, surveys). Juliana moderates focus groups, processes and analyses survey data, and reports results. CXG is a fast-growing EU-based BPO provider. Our flexible, quickly-scalable and customizable model is proven to deliver results while minimizing costs and risk. Marketing research: attitude and usage, customer satisfaction, NPS, focus-groups and surveys.

Zlatizar Zlatev

Job Titles:
  • General Manager
  • Member of the Management Team
Zlatizar founded CXG in 2009 and has been the main driving force behind the company's growth. Following a MSc in Political Science, he worked for a few years in advertising and brand building for the likes of Diageo, Nivea and Nestle. Zlatizar is the founder and CEO of Client X, the mystery shopping leader in Bulgaria. In 2012 he co-founded SkadIT, a software company with an ever growing portfolio of products and services. Zlatizar provides leadership and vision to a company that's set on pursuing a leading position in BPO, in line with the best industry practices and ethical standards.