DESIGN GAME

Design Game is a joint venture between FLEX/design and Blauw Research. It is exclusively available from FLEX and Blauw Research. Blauw Research is a market research agency with offices in the UK, Netherlands and Germany. They are a full service agency offering qualitative and quantitative research services... Design Game® is an innovative research tool that unites designers with end-users to analyze products or services and create relevant new insights and ideas as possible platforms for innovation... The method of Design Game allows for interaction between end-users, stakeholders, our clients and designers. We believe this interaction is very valuable as it enables both designers as well as our clients to obtain direct consumer insights. Based on these insights, platforms for more successful strategic product development can be build.

Primary location: Delft Netherlands