DIGITAL CORE

According to a study performed by Kaizen, brands who use influencer marketing to try and increase their brand ranking in the search engine stratosphere will be left disappointed and empty pocketed. While there has been a rise in celebrity endorsement to influence customer purchases, it does nothing to improve the rank of your brand, meaning, well, an unknown brand might just have the same influencing power and sales volume using influencer marketing as louis vuitton who may be utilising the same strategy... If you want to get more click throughs and better brand awareness, then the best best is interactive content.