DYNAMIC RETAIL SOLUTIONS - Key Persons


Jeff Gordon

Job Titles:
  • Export Sales
  • Member of the Optus Executive Group
  • Senior Business Executive
Jeff Gordon is an accomplished senior business executive with over 25 years retail industry experience. Jeff is a specialist in Export Sales & Marketing, Product Development, Supplier Relationship Management and Contract Negotiation. Jeff's extensive professional career has included 10 years in various Retail Sales Management roles at Coles Myer followed by 14 years in Senior Executive roles at Optus. At Optus, Jeff held both State and National Management roles across Product Procurement & Delivery, Sales & Marketing, Logistics and Customer Experience. Jeff was appointed as member of the Optus Executive Group after being awarded the company CEO Award for Outstanding Executive Achievement.

Michael Roberts

Job Titles:
  • Food Services & Distributors Manager
Michael has held senior management roles at major corporate companies such as Smiths Snackfoods, Southcorp Wines and more recently Carlton & United Breweries. Throughout his extensive sales career, he's managed major account teams that successfully worked in conjunction with large-scale customers such as Coles and Woolworths, as well as being responsible for field operational teams. More recently Michael has been a self-employed consultant and worked in conjunction with Distributors, Independent Retailers and Food Service.

Peter Cushman

Job Titles:
  • Co Founder
Peter Cushman has over 35 years retail industry experience working for leading Supermarket chains across Australia. Peter has worked for Coles Supermarket's for an impressive 20 years service. Peter has held numerous senior management and executive roles with Coles and Foodworks Supermarkets including State Personnel Manager, National Senior Buyer (numerous categories), National Innovation Private Label Manager and National Merchandise Manager. Peter is considered one of Australia's experts at Private Label and Home Brand management. From initial concept through to finished product on self and in-store, Peter has all in the insights and processes to ensure FMCG Private Label products come to life.

Steve Wootten - Founder, Managing Director

Job Titles:
  • Co - Founder
  • Managing Director
  • Co - Founders
Steve Wootten has worked for one of Australia's largest supermarket groups, Coles Supermarkets for 22 years. Steve held senior executive roles for his last 12 years including senior buying roles & marketing roles with the supermarket giant. Steve Wootten's extensive experience at Coles had him hand-picked to work with the Boston Consulting Group, devising a 5-year blueprint for the sale of the Coles Group to Wesfarmers. Steve also won the prestigious Coles Young Retailer of the Year award for four consecutive years. Steve along with Pete Cushman founded Dynamic Retail Solutions in 2008 to assist manufacturers and trading companies in dealing with Australian retailers and revolutionising the Australia food broker industry. Steve also holds a Post Graduate Diploma of Corporate Management (Majoring Marketing & Entrepreneurship)