ENDURING SUCCESS

How can a company succeed for 100 years? Enduring Success is a research project looking at how companies gain sustainable competitive advantage... Enduring Success addresses a key question in business today: How can companies succeed over time? To learn the source of enduring greatness, Christian Stadler directed a team of eight researchers in a study of some of the world's oldest and most stellar companies... What distinguishes the truly great? They are intelligently conservative. This means that they are open for new ideas but never bet the entire company on a new initiative. They acknowledge that prior strategies had some merit and make careful adjustments. And their leaders are solid company men and women, not charismatic superstars.