ETTORE

One of the largest and most well known suppliers of window cleaning tools at that time was the J. Racenstein Company located in New York City. Ettore took his product to them and they summarily rejected it. This time however, Ettore made a wager with the owner. He bet him the best hat in New York City, that within one month the J. Racenstein Company would come begging to buy his revolutionary new squeegee... With that bet in mind, Ettore began giving away his new squeegee to all his fellow window cleaners asking them just to try it out for one day on the job to see if they didn't agree that his tool was far superior to anything that they were currently using. His marketing plan worked. Window cleaners were asking where they could purchase Ettore's new squeegee and he happily told them to contact the J. Racenstein Company... Ettore continued to manufacture and ship product out of his garage until the early 1950's when he and his five employees moved into his first real factory. Things..

Primary location: Alameda United States