FIONA JUDD

Behind the financial investment advice and planning that we provide is the comfort of knowing that our recommendations and investment proposals are backed by extensive research into the financial markets, undertaken by an acclaimed academic group in Chicago, USA... Like anyone new to a business, however, Fiona accepted current practices as normal when she entered the investment advisory business in 1994. Fiona became interested in finance only after receiving an inheritance. The money, and the need to look after it, opened up a new field of logical thought that appealed to her scientific mind... From this re-start Fiona began to see that most financial planners were actually operating merely as distribution agents for fund managers, relying on product information that, while seductive, was also highly selective. "It began to eat away at me that still at its fundamental core the industry sold the proposition of the power of prediction," she says. "Now - the offer of prediction was..

Primary location: Hamilton New Zealand