FODA DESIGN

In Daytona's 1940-50's heyday, it was known as the "World's Most Famous Beach". We recalled that era's style and finishes, balanced with this iconic hotel brand, and the city's historic racing culture, to give this property a nostalgic identity. We selected mid-century modern inspired furnishings and finishes to be set within a classic palette of white with black accents. The design was then layered with the intrinsic glitz and memorabilia associated with the Hard Rock brand. The trademark artwork features Florida musician's paraphernalia, instruments, and retrospective imagery of famous musicians frolicking in the surf and sand... For 125 years the Wilson family owned and operated the town of Wilson, Arkansas. They ran the store, the bank, the schools, the mills, and the cotton gin. For a time the Wilsons even minted their own currency to pay the town's workers. The Bank of Wilson moved into an English Tudor building on the town square in 1952, detailed with brick, carved stone, and..