FRUITORAMA

Established in 1971, Fruitorama was founded by the late Vincenzo Raschella who's aim was to provide customers nationally with quality Australian potatoes, sweet potatoes, pumpkins, onions and melons. Still 100% family owned, the Fruitorama business is made up of two main facilities - our wholesale trading facility based within the Adelaide Produce Markets, and our logistics warehouse based just outside of the Adelaide Produce Markets in Pooraka, North Adelaide. The team of over 20 are lead by Vincenzo's sons Enzo and Tony Raschella, who are involved in the day to day strategic management of the Fruitorama business and sister company The South Australian Potato Company... Exclusive to the South Australian Potato Company, the Kestrel Potato is instantly recognisable by its smooth white skin and unique purple spots. The purple skin markings are formed naturally by antioxidants called anthocyanin, the flavonoid also found in other superfoods such as blueberries. The Kestrel potato is a..