GAY PRIDE

While working for a very large accounting firm in 1999 Daniel and Deane decided to create a hobby business. We called our new business Rainbow Store, and on 18 January 2000 our business was registered. Daniel tried to design the web pages himself but the concept became daunting and he decided in favour of a commercially available software program. We then began ordering products from overseas as nothing was available in Australia especially in the quantities we required. It was a very time consuming process hunting down the manufacturers and suppliers. We continued to build our web site adding product pictures and descriptions and then we went live. We waited for an order, and waited and more waiting until we received our first order. Surprisingly the customer who was placing the order lived in the US and was ordering products that we had only just received from the US a week earlier. We were shipping US products back to the US. This was bizarre. (This first customer is still a regular..

Registration numbers: 57 981 374 546 (W)

Primary location: Sydney Australia