GENERAL FINISHES SALES AND SERVICE

General Finishes was founded in 1928 by a Milwaukee lumber company to make finishes for their cabinet-shop customers. When I bought the company in 1984, sales were $200,000 and our plant was a 2000-square-foot dry cleaning storefront in a residential neighborhood of West Allis... For several years we were still just another solvent finish company with a limited future, but in 1992 we made the decision that changed GF forever by irrevocably committing to water-based finishes, something few manufacturers were interested in at the time. With dogged persistence through some tough times and a product recall, we created a diverse product line of great water-based stains and finishes. Four years later we won the first of three major water-based competitions against national manufacturers, and by 2000 we were recognized as a leading innovator in the development of water-based stains and finishes... Register for Wholesale Account Upcoming Training & Events Manufacturer/OEM Account Application..

Also known as: General Finishes, General Finishes Corporation, General Finishes Sales and Service Corp.

Primary location: East Troy United States