GLOBRES

It is quite a unique juxtaposition. For a hotel, OTA bookings are deemed expensive in CPA terms (cost per acquisition) given commission and parity demands that have to be met. In today's competitive market place, a hotel needs to strike a sensible balance between its level of OTA and direct, commission-free bookings. Attuned already to these requirements and in anticipation of future market changes, Globres has developed solutions that enable a hotel to keep a profitable foot in both OTA and Direct channels... ounded in Switzerland in 2003, GlobRes grew quickly into a leading provider of high end solutions for electronic distribution channels, now deployed across 4 continents, in over 45 countries. With in-house teams ranging from skilled revenue managers to system and software engineers, we work hard to provide the most efficient e-solutions to maximize hotel visibility and sales opportunities... The GlobRes/Synxis Central Reservation System is the most powerful and successful tool..

Primary location: Luzern Switzerland