GOOGLE

Google built a business that makes what's good for its employees - a culture of innovation - also good for its users. And what's good for its users - innovative ways to get answers and solve problems - is good for people that buy ads from Google. And what's good for people that buy ads from Google - innovative ways to position their brands as answers and solutions - is good for people that buy stock in Google... Google built an innovative ad platform helping media agencies deliver ROI for their clients. But, in the process, Google built an innovative ad platform that allows clients to drive afore-mentioned ROI without an agency... Through it all, Google makes it clear that everything it does is for its paying customers - and, yes that means both agencies and clients.

Also known as: Googley Lessons