GOODWILL COMMUNICATIONS - Key Persons
Barbara Nitschke, who has been with the firm for over 20 years, is the engineer who makes the trains run on time. Her official title is V.P. Administration and Evaluation. But in reality, she is involved in all client projects, from vendor coordination, to managing the entire campaign evaluation process.
Job Titles:
- Founder
- Founder, Has Managed the Distribution of over 1, 000 National PSA Campaigns on Behalf of 174 National Non - Profits and Federal Government Agencies
Bill Goodwill is Founder of Goodwill Communications, and prior to starting the firm, he spent 15 years working in various advertising and public relations positions in New York and Washington, DC. In 1975 he served as Deputy Director of the "Friends Don't Let Friends Drive Drunk Campaign" for the U.S. Department of Transportation. He also managed the national recruiting advertising program for the U.S. Coast Guard.
Mr. Goodwill has spoken at numerous professional meetings and was chairman of the Partners in Public Service, the non-profit affiliate of the National Broadcast Association for Community Affairs. He helped organize and was a speaker at the first symposium held on public service advertising in Washington, DC in 1983, hosted by Syracuse University's Newhouse School of Communications. He created the Public Service Advertising Research Center on the Internet, and designed the first PSA evaluation software.
A "hands on" manager, he is personally involved in every client project, and has supervised the distribution of over 1,000 national PSA campaigns for 172 national non-profits and federal government agencies.
Bill is a graduate of Youngstown State University and received a master's degree from American University's Graduate School of Mass Communications in Washington, DC. He was an adjunct professor at Marymount University in Arlington, VA., teaching a course in Advanced Sales Promotion, and a veteran of the U.S. Army, serving at posts both in the U.S. and Italy.
Bill Goodwill heads the team of talented people who make the trains run on time. Prior to starting his own firm, Bill spent 15 years working in various advertising and public relations positions, including serving as Deputy Director of the "Friends Don't Let Friends Drive Drunk Campaign" for the U.S. Department of Transportation. He also managed the national recruiting advertising program for the U.S. Coast Guard.
Bill Goodwill, our founder, has managed the distribution of over 1,000 national PSA campaigns on behalf of 174 national non-profits and federal government agencies.
Elaine has been working as a graphic designer since 1984. Her first job was as a layout artist for alocal newspaper, and from there, she became production manager for a publishing company. She went on to become associate creative director for a design studio, In 1999, she began working with Goodwill Communications, handling the design of all client collateral, as well as our various internal newsletters and promotional materials. She has also done work for: Exxon Mobil, American Airlines, Continental Airlines, Neiman Marcus, Centex Homes, Inland Northwest Community Foundation, March of Dimes, National Geographic, Cargo Furniture, and SMU Meadows School for the Arts.
For designs that are both beautiful and functional, we turn to Elaine Hedge, who has handled all our client design work for 12 years. Elaine's work is clean, and elegant, never getting in the way of clear communication, but enhancing it.
Job Titles:
- Chief Executive Officer
- Senior VP / Media
James Baumann is the Chief Executive Officer for Goodwill Communications with over 25 years of experience in account management, media, public service, and non-profit client side roles.
Prior to joining Goodwill, James held key leadership positions at Iraq & Afghanistan Veterans of America (IAVA), and the Advertising Council in New York. In his role as Senior Vice President, Media at The Ad Council, he led the media department's efforts to secure donated media and develop and maintain partnerships with national and local media companies; directed efforts to support of specific Ad Council initiatives; and oversee the strategic implementation of traditional and electronic marketing communications, outreach and distribution.
James has also worked on Fortune 500 accounts with clients from a variety of industries including computer hardware, software, global communications, oil & gas, fast food, retail, packaged food, travel, home furnishings, corporate insurance, and space technology.
He is a graduate of Marist College in Poughkeepsie, New York, where he earned a degree in communications and advertising. He is the former Chairman of the Advisory Board for the School of Communication & the Arts, and taught Advertising Strategy classes as an Adjunct Professor.
James Baumann is the Chief Executive Officer for Goodwill Communications. James has over 25 years of experience in account management, media, public service, and non-profit client side roles.
James Baumann, our CEO, was formerly a Senior VP/Media for the Advertising Council, the largest and oldest PSA distributor in the world.
The graphics and printing team of Jo and Jerry Leonard handle everything from graphic design to printing and mailing of our client campaigns. Having worked with us for 15 years, they know our clients, and they know the specs for all our media collateral. They are also responsible for printing and mailing our internal communications materials, such as Broadcasters Café, CablePAK News and the Public Service Report newsletters.
If it has anything to do with the Internet - and nearly everything does these days - we turn to Ken Fischer, who handles a variety of projects for our clients.