GREYBOX CREATIVE - Key Persons
Job Titles:
- Brand Strategist & Writer
Caleb works closely with C-Suites, in-house marketing teams, and agencies to help clients connect with their customers and achieve business goals through meaningful, resonant messaging. Because whether in brand story or expression, purpose statements or pitch decks, "why" or websites, the right words make all the difference. Past clients include global companies Square, IDEO, HGTV, Quicken Loans, and MoMA as well as startups ranging from fintech to outdoor companies, insurance to food and beverage brands. His work has been honored by AIGA, New York Type Directors Club, San Francisco Design Week, and with permanent inclusion in the Smithsonian National Design Museum.
Job Titles:
- Strategist / Writer / Strategist / Writer
Diane brings three decades of C-level marketing expertise as a strategist and writer. Her clients include portfolio managers, advisors, service providers and other financial professionals, as well as real estate, technology and healthcare. She creates blogs, articles, investment theses, presentations, web content, portfolio manager outlooks, year-end/quarterly commentary and other marketing collateral for these clients.
Prior industry positions include: managing director of strategic marketing; vice president, brand management; vice president and head of marketing/ corporate communications; manager of marketing; and assistant vice president. She holds a B.A. in English and communications, magna cum laude, from Fairleigh Dickinson University.
Job Titles:
- Director Web Development Director Web Development
Gaelen is a Web Development and Security Specialist, and Digital Media Expert that heads up the GreyBox web team. Since 2006, he has helped small and large companies improve and bolster their brand image, brand equity, sales, and website traffic through search engine optimization, online advertisement campaigns, and superior website development. His areas of expertise include, but are not limited to, website security, WordPress development, online advertising, search engine optimization, international business development, and written and oral communications. Over the last 3 years, he has also created and managed our Website Security and Maintenance package that has helped numerous websites remain protected from online threats. Gaelen graduated from Dalhousie University, in Halifax, Nova Scotia, Canada, with a major in business, and a focus on online marketing. He also spent a semester abroad at the prestigious Yonsei University, in Seoul, South Korea.
Job Titles:
- Lead Strategist, Tronvig / Lead Strategist, Tronvig
Job Titles:
- Digital Marketing Strategist
- Online Marketing Strategist
Jordan is an online marketing strategist with over a decade of experience in marketing for brands in a wide range of verticals. He brings a wealth of knowledge to each and every project we work on. He is responsible for guiding our clients marketing strategies and identifying the appropriate channels and tactics to help them reach their goals. He leads a team of analysts and strategist all whom have a unique perspective to share. Jordan believes in being nimble and making smart marketing decisions "quickly', based on data and client objectives. He is passionate about growing the companies we work with through digital marketing, and loves to share results with our clients, and create clarity and understanding around every step we take in our campaigns. Jordan earned a degree in business from Florida Atlantic University.
Job Titles:
- Chief Strategist & Founder of Limbic Brand Evolution
- Strategy Lead, Limbic Brand Evolution / Strategy Lead, Limbic Brand Evolution
Kevin is Chief Strategist & Founder of Limbic Brand Evolution and brings over 25 years of expertise in guiding brand strategy. As the creator of Interbrand's first global customer experience practice, and an award-winning neuroscience-based research capability, Kevin prioritizes the emotional connection consumers have with brands. His Limbic Sparks® neuromarketing approach, rooted in behavioral science, sparks brand desire through emotional intelligence, setting a foundational brand strategy for more effective brand messaging, identity, and experiences.
Remo is the creative director of GreyBox Creative. With over 20 years of design experience in print, brand identity and web media, he is responsible for establishing the creative design direction and development for GreyBox Creative. He helps lead a team of designers and developers on a wide range of project assignments such as brand identities, print collateral and website development. He is passionate about each project and injects something new and original into each assignment in order to create impactful and memorable work. His work has earned recognition for design excellence and has been featured in numerous national and international industry publications. Remo majored in graphic design at (RIT) Rochester Institute of Technology.
Job Titles:
- Founder
- President
- Founder & President / Founder & President
Vincent is the founder and president of GreyBox Creative. Vincent is in charge of business development and managing the creative, technology and online marketing sides of the business. Prior to GreyBox, Vincent founded Synergy Graphix, Inc. a graphic design business focused on providing branding and marketing materials for many of the top Hedge Fund managers in the United States. He served as the president since its inception in September of 1996 until January 2008, when he sold Synergy to a software company in Canada. Prior to Mr. Fatato's business ventures, he also worked as a digital image specialist at Electronic Color Imaging and co-developed the color-retouching department at Lord & Taylor. Mr. Fatato earned a B.F.A. from (RIT) Rochester Institute of Technology in 1992, majoring in graphic design with a concentration in environmental studies.