FAIR TRADE

Approach: Drawing extensively from footage and images previously shot for other uses, build documentary/instructional media segments to support a 6-week Bible study. Artisans in Peru and advocates in the US demonstrate how Fair Trade is a viable, ethical way to do business and how it delivers value to producers, buyers and sellers alike. partnersforjusttrade.org... Challenge: Partners for Just Trade needed to bolster purchases of Fair Trade items while increasing market supply of Fair Trade goods and spreading Fair Trade principles... A sales force of 1200 within a Fortune 200 healthcare company was planning for radical change, but plans for engaging personnel lacked definition.