HESS

Starting in 1980, Hess began releasing new TV commercials every year. Their variety and ingenuity made every spot a surprise. Marketing jingle history was changed forever in 1988 when Hess adapted a song by the '60s group The Angels, "My Boyfriend's Back." The Hess jingle was: "The Hess Truck's back and it's better than ever!" That line got to the heart of the matter, the excitement around the arrival of a new great toy. Every year since, the jingle has been rearranged for the newest toy and commercial release... Today, Hess Corporation, is led by CEO John B. Hess, as an independent energy company which responsibly helps to meet the world's growing need for energy. In 2014 Hess Corporation transformed into a wholly focused exploration and production company, selling the legacy gas station business that had been the only retail outlet in its 50 year history. The Hess Toy Truck tradition continued exclusively through this website at HessToyTruck.com. In October 2023, Hess announced its..

Also known as: Hess Corporation, Hess Toy Truck

Primary location: New York United States