CFS

Commonwealth Fusion Systems (CFS) recently unveiled a new, state-of-the-art campus in Devens, Massachusetts that houses offices, manufacturing facilities, and SPARC - the world's first net energy (Q>1) compact fusion system. To inspire, empower, and champion the next generation of energy stewards paving the way for equal energy access, CFS wanted to create an artwork that represents its vision for fusion energy... To convey the refreshed vision of Uber and to solidify its position at the helm of transportation, we worked directly with cross-functional stakeholders to identify messages that would resonate. We developed a robust framework that outlined key audience types, design considerations, experience arcs and behaviors, and the overarching content strategy that led us into design concepting... We've worked with HUSH for several years, culminating in our biggest endeavor to date at our global HQ in the Bay Area. Working with their team between NYC and San Francisco (where we're..

Primary location: Brooklyn United States