IAA GLOBAL - Key Persons
Job Titles:
- Member of the Executive Committee
- Founder and CEO of Normmal
- Vice President / Area Director, Latin America
Alber Fernandez is the founder and CEO of Normmal, a rare communication agency where creativity and media strategies are worked and delivered in a joint manner to clients such as Rituals, Kawasaki, FC Barcelona, Roche Bobois, Turismo de El Salvador and many more in up to 70 countries since 2014.
He is the chairman of a Latin American independent agencies network with offices in Miami, Mexico, Colombia, Brazil, Argentina, Costa Rica, Chile and Perú.
He previously was a top executive at world-leading media holding groups Dentsu, WPP and Havas, managing global campaigns for Vodafone, Seat, Indesit, Vueling and many others.
Alber is a well-known eco-conscious activist. He founded his first ecologic company in 2008, he has been contributing for different projects and initiatives for the last 20 years, and he thrives to make sure Normmal becomes a fully-sustainable communications agency.
He has been jury for the first edition of the Luum Awards (Social, Environmental and Animal Care Communications Awards) and he is a permanent Jury for the Félix Rodríguez de la Fuente Awards.
Alber is married to Yasmin with three children and they are living in the beautiful British countryside.
Job Titles:
- Director, Membership and Sponsorship
Job Titles:
- Member of the Executive Committee
- Vice President / Area Director, Europe
Beatrice has lived advertising and media for two decades, across content, sectors and regions of the world. Beginning her career with daily newspaper The Standard, she entered the world of ORF, the Austrian public broadcaster and market leader, extending her career on adverting and content distribution. After graduating in Frankfurt with an MBA in international economics in 2009, Beatrice took the helm of ORF Enterprise, the commercial arm and Sales House of the broadcaster. In 2017, she became co-Managing Director at ORF Online, another subsidiary of ORF providing the biggest media network ORF.at and the on demand platform TVthek. In 2021, Beatrice Cox-Riesenfelder was tapped to become Managing Director at GW Cosmetics, Austria, responsible for marketing & sales and research & development.
Job Titles:
- Vice President Continuous Professional Development
Job Titles:
- Vice President Self - Regulation
Job Titles:
- General Secretary
- Member of the Executive Committee
- Business Information & Technology Officer at Lafayette 148 New York
Carol Schuster is the Business Information & Technology Officer at Lafayette 148 New York, a leading luxury women's fashion retailer. She joined Lafayette 148 New York in 2012 to launch the Company's first retail stores in China. Today, she leads the digital transformation of the Company and advises on its strategic direction as it expands its business helping to drive the technology agenda from Supply Chain to Consumer.
Carol's background is in global business and marketing with a track record building brands for leading Fortune 500 companies. Her career has spanned agency and client working across the globe living in Europe, North America and Asia dedicated to helping companies with their global expansion as they enter new markets, businesses and capabilities. Prior to joining Lafayette 148 New York, Carol held the role of Worldwide SVP/CMO Marketing for Royal Caribbean International, the leading global cruise brand, where she launched Quantum of the Seas, the first truly Smart Ship in the industry.
Carol started her career in advertising at J. Walter Thompson in Germany helping American brands enter Europe. After the Berlin Wall came down, she started-up the Central & Eastern European global network for the D'Arcy Masius Benton & Bowles Advertising Agency. In 1996, she returned to New York as its EVP Managing Director to lead its flagship office and the global Procter & Gamble business. In 2002, she joined Ogilvy & Mather as Senior Partner/Global Managing Director leading global client's businesses including DHL Shipping & Logistics.
An explorer at heart, Carol received her MBA in Global Management from Thunderbird Graduate School of Global Business and first went to Beijing as a Graduate Student. She attended University of Illinois, where she received a Liberal Arts Degree in Germanic Language & Literature and a minor in Chinese and Economics. Carol is a David Rockefeller Fellow for the NYC Partnership, the Global Secretary and North American Chapter President for the International Advertising Association.
Job Titles:
- Managing Director
- Member of the Executive Committee
Dagmara joined the International Advertising Association (IAA) in 2017 as the Global Executive Director in charge of overseeing the IAA business across 56 countries. As a global leader in the marketing and communications industry, she believes social and environmental responsibility are as important as profit. She has used this belief system to transform the IAA brand and it's culture over the last 4 years.
Prior to joining IAA, Dagmara was the President and Founder of Dagmara Szulce LLC, a marketing services consultancy focused on partnering with CMOs and CEOs in the luxury, fashion, beauty, real estate and private equity sectors to build purpose-driven brands.
Dagmara has a 22 year track record building & transforming category leading brands globally and in the US. She has unique expertise in crafting living brand ecosystems with a key objective of igniting ongoing consumer desire and irrational loyalty. Her Clients included: P&G, Unilever, Pfizer, Frederic Fekkai, Nespresso, Estee Lauder, Ralph Lauren, Taylor Swift Fragrance, The Diamond Trading Company/DeBeers, Steinway & Sons, The Corcoran Real Estate Group, Roberta Roller Rabbit.
She is a board member at ACT Responsible, MBA teacher at Baruch College, speaker and advisor to CMOs/CEOs.
Job Titles:
- Vice President Market & Brand Intelligence
Job Titles:
- Member of the Executive Committee
- Appointed Area Director for MENA
- Vice President / Area Director, MENA
Douglas Palau is the newly appointed Area Director for MENA region for the 2020-22 term
Job Titles:
- Vice President Strategic Advisory
Job Titles:
- Vice President Strategic Advisory
Job Titles:
- Member of the Executive Committee
- Senior Vice President
Fredrik leads LinkedIn's agency development team across international markets in EMEA and LATAM, namely Germany, Austria, Switzerland, the Netherlands, Spain, Israel, Brazil and the MENA region. At LinkedIn, we empower agencies and brands to reach, engage and convert their professional audience at scale.
As President for the International Advertising Association (IAA) UK chapter, Fredrik Borestrom directs the organisation in its aims to protect freedom of commercial speech, advance advertising in a responsible way, and support consumer choice and education in the industry. Fredrik is also the Senior Vice President of IAA Global, working closely with the World President & Chairman, Executive Director and Committee to execute our strategy, plan and be the compass that directs the marketing, advertising and communications industry.
Borestrom boasts almost 20 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, Odyssey Mobile Marketing and Phunware Inc. Notably, he had a key management role in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014.
Job Titles:
- Vice President Sustainability
Job Titles:
- Vice President Young Professionals
Job Titles:
- Vice President Digital Innovation
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- Vice President Government Affairs
Job Titles:
- Chairman of the Executive Committee
- Immediate past Chairman & World President, Chairman, Presidents' Council
- Trustee of the Unilever Ghana Foundation
Joel Edmund Nettey, a savvy and well-acclaimed Management, Marketing and Marketing Communications expert is the Founder and Chief Executive of The Ninani Group, a group of Marketing Communications Specialist Companies that include Innova DDB Ghana, ReZultz Advertising, Touchpoint Magna Carta, Interactive Digital, Brand Alert in Ghana as well as Innova Liberia.
A thoroughbred marketing communications professional, he has also been Chief Executive of various multinational marketing communications agency affiliates in Ghana including DDB, Saatchi & Saatchi and Publicis.
His passion for building relationships and his penchant for achieving extraordinary marketing and communications goals have resulted in the agencies he has led over the years being partners for a myriad of blue-chip companies both multinational and indigenous.
Indeed from January 2007 to March 2009, Joel organized, set up and was CEO for the first Marketing Communications Agency Network across Central and West Africa for The Publicis Groupe with operations in 13 countries including Ghana, Nigeria, Cote d'Ivoire, Senegal, Cameroun, Niger and DR Congo.
In 2009, Joel was nominated by the Chartered Institute of Marketing Ghana (CIMG) as Marketing Practitioner of the Year.
In November 2010 the Network Journal USA (www.tnj.com) recognised his sterling qualities when it named Joel as one of the inaugural 20 honorees from across Africa in its "TNJ 40 under Forty Africa" Awards.
A distinguished public speaker, Joel has spoken on branding, marketing, communications, management and related subjects on various continents and has received great acclaim wherever he has presented.
Joel is a Trustee of the Unilever Ghana Foundation and has previously served on the boards of the Ghana Broadcasting Corporation and Multimedia Group Ltd. He
Job Titles:
- Vice President Creative Events & Collaborations
Job Titles:
- Vice President Central & Western Asia
Job Titles:
- Group CEO
- Member of the Executive Committee
- Vice President / Area Director, Asia Pacific
Mr. Pradeep Dwivedi is Group CEO of Eros Media World Group, which includes Eros Media World PLC, an Isle of Man entity, as well as Eros International Media Ltd. (Eros Motion Pictures), an NSE & BSE listed public Indian subsidiary, as well as ErosNow Private Ltd. (ErosNow OTT), based in India.
A business management professional experienced in diverse industries such as Media, Advertising, News & Entertainment, Telecoms, Technology, Banking, Financial services, and Automotive sectors, he has previously managed large portfolios with marquee organizations such as Sakal Media Group, Dainik Bhaskar Group- DB Corp Ltd., Tata Teleservices Ltd. - Tata DoCoMo, American Express Bank, GE Capital India, Standard Chartered Plc & Eicher Motors Limited.
His professional interests range from Media, Technology, Digital & Filmed Entertainment, Metaverse, Marketing and Advertising across industries. He is also interested & invested in digital innovation led businesses in Metaverse, AI & ML, Web3.0, AR/VR, Blockchain, Tokenomics, Cryptocurrency and their influence on social impact sectors. He actively encourages start-ups with mentorship, guidance, board participation and angel investments.
Mr. Dwivedi is an active participant in many Media & Advertising industry associations such as International Advertising Association (IAA) India Chapter as Board Member & Director and the IAA-Global VP & Area Director for Asia-Pacific region. He is also serving as a Managing Committee member at The Advertising Club of India (TAC)and is Co-Chairperson of Efie Awards India. Additionally, he is an active participant of IMC Chambers of Commerce & Industry (IMC), Bombay Chambers of Commerce & Industry (BCCI) as well as the Confederation of Indian Industries (CII).
Job Titles:
- Area Director
- Member of the Executive Committee
- Vice President
- Communication Specialist
- Vice President / Area Director, Africa of the International Advertising Association
Mrs. Norkor Akua Duah is a communication specialist with over 3 decades of experience in Brand Building which is reflected in her role of creating most of Ghana's successful brands in the media communication field.
Job Titles:
- Vice President Creative Advisory
Job Titles:
- Vice President Southern Africa
Job Titles:
- Member of the Executive Committee
- Chairman and World President
- Global Client Leader for Nestlé at Wunderman Thompson / WPP
Sasan has lived advertising for over two decades, across brands, business sectors and multiple regions of the world. Starting and building his career in North America, he is a strategic planner by trait and has spent most of his career focused on international markets and building global brands.
Today, Sasan is the Global Client Leader for Nestlé at Wunderman Thompson/WPP. He leads and manages the Global relationship and business of the Vevey based client worldwide and across Americas, EMEA and Asia, with a responsibility over some iconic brands including, KitKat, Stouffers, Smarties, Purina and more.
Prior to taking on this Global role, he was the Regional CEO for J. Walter Thompson in the Gulf. Sasan has also held management roles with agencies such as; McCann FP7 and BBDO and started and built his career with Saatchi & Saatchi North America & FCB Canada.
Sasan is an international industry speaker and academic lecturer and enjoys sharing his love and knowledge of the communication and creative industry regularly. He has been with the IAA since 2014 and is currently the Global Senior Vice President at the IAA.
Currently studying for his DBA degree; he is an avid listener and reader of everything; a big fan of world cultures, fashion and interior design. He loves his two sons, Sammy and Alexander, and Basketball.
Job Titles:
- Vice President Diversity Equity and Inclusion
Job Titles:
- Vice President Corporate Member Development - Europe
Job Titles:
- Vice President Strategic Advisory
Job Titles:
- Member of the Executive Committee
- Vice President Corporate Members, VP / Area Director USA & Canada
Tom is Chairman and Chief Growth Officer of Stein IAS. He's been a B2B marketing leader, thought leader and innovator for more than 35 years.
Tom is part of the leadership team that has propelled Stein IAS to global B2B Agency of the Year designation by ANA for an unprecedented nine times over the past 12 years. In 2021, Stein IAS earned the distinction of being named Agency of the Year on four separate occasions in a single year and received the first-ever WARC Effectiveness Award for B2B (gold) in association with LIONS. In 2022, Stein IAS became the first agency to win the WARC Effectiveness Award for B2B (gold) at Cannes two consecutive years.
Long an advocate for creativity in B2B, Tom was a significant influence in the decision by Cannes Lions to launch a Creative B2B Lions at the 2022 Festival. Tom in turn was invited to join the inaugural B2B Lions jury.
In 2017, Tom was among the first inductees into the ANA B2B Hall of Fame. Tom was inducted into the Creative Excellence in Business Advertising Hall of Fame in 2008. He currently sits on the global board of the International Advertising Association (IAA) and serves as President of ANA NYC. Tom also sits on the board of The National Advertising Review Board, the industry's self-regulatory body.
This past year, Tom was appointed Chairman of MSQ B2B to bring forward a new agency model leveraging the collective B2B capabilities of Stein IAS together with the 10 other agencies that comprise MSQ.
Job Titles:
- Member of the Executive Committee
- Member of the Leadership Team
- Treasurer
- Treasurer of the Executive Committee
Job Titles:
- Vice President Education Franchise Middle East