ICONOLOGY.IE

What do I love doing the most? Researching complex customer problems; providing insights that move the user experience from ok to great; and supporting and leading design teams to deliver what is important to customers... For the past 20 years I've been helping businesses and organisations deliver great customer experiences. Combining research insights, design direction, strategy and leadership through various design practices and a wealth of contextual experience... This means balancing how to uncover and remove pain points and frustrations for customers and end-users while also understanding why and how to supporting their needs and expected outcomes.