CULTURA

The mission of Sistema Impresa e Cultura is to shift the trend in cultural investment away from one-time sponsorship and toward productive long-term partnerships, to encourage egalitarian exchange and shared knowledge in business culture relationships, and to champion successful projects as potential models for growing organizations. Sistema Impresa e Cultura accomplishes this mission through the activities of its three composite offices. The Award: the annual national competition provides a stage for premier cultural players in Italy, increasing distinction and visibility for successful cultural partnerships. The Observatory: studies innovative business culture pairings outside of Italy, stewarding and guiding successful parties and adapting applicable models to the Italian environment.