IPA - Key Persons


Anita Personeus

Job Titles:
  • Personal Lines Agent

Barbara Hayward

Job Titles:
  • Medicare Sales and Service Broker
Barbara is a Colorado native and was raised in Montrose. Barbara is a summa cum laude graduate of Mesa State College where she earned her Bachelor's degree in Kinesiology. Prior to obtaining her insurance license, Barbara was a certified paralegal and has worked as a paralegal for 4 years. She joined Insurance Planning Alternatives in January 2020, after a great opportunity was presented to her. Barbara holds her Colorado Life and Health insurance licenses with a primary focus in Medicare supplement plans. Barbara enjoys spending time outdoors with her husband, step-kids, Husky/Wolf mix and Blue Heeler/Aussie mix.

Greg Coffman - President

Job Titles:
  • President
Greg moved from Wyoming to Grand Junction in 1988 for its better climate. He is a graduate of the University of Wyoming and a veteran of the United States Coast Guard, where he was a lighthouse keeper, search and rescue team member, and a Coast Guard recruiter. Greg entered the health insurance business in 1980 and has experience in all lines of insurance. His primary area of expertise is Medicare supplement plans, life insurance, and disability income.

Joanna Jensen

Job Titles:
  • Co - President
Before joining Insurance Planning Alternatives, Joanna Jensen was a workers' compensation lawyer for over 25 years. Ms. Jensen is a cum laude graduate of Oklahoma City University School of Law, where she was a Merit Scholar and staff editor of the Law Review. Ms. Jensen has been a resident of the Grand Valley since 1997. She is a former President of the Mesa County Bar Association where she served as a Board Member for seven years. In her leisure time, Joanna enjoys traveling, playing golf, camping and sports.

Sarah Jamison

Job Titles:
  • Personal Lines Manager
Sarah Jamison joined Insurance Planning Alternatives in August 2017. She holds her Colorado Property and Casualty and Life and Health licenses. Sarah was born and raised in Texas and moved to Grand Junction in 2002. She graduated from Mesa State College with her Bachelor's in Computer Science and Mathematics. Sarah enjoys the Colorado mountains - fishing, hiking, and experiencing the fresh mountain air with her husband and 2 kids.