INVIEW

Inview is a full service research house which draws on a comprehensive range of research techniques and methodologies... At Inview, we use a full range of research techniques. We do not believe that any one technique can satisfy all a clients' information needs. While the focus group technique is particularly valuable because of its sensitivity and flexibility, IDI's, home use tests and other measurement techniques always have a place... An example of the successful outcome of this approach was the development of Wonder White bread. Inview worked closely with the Goodman Fielder marketing team throughout a lengthy development process. The project began with the identification through focus groups of the opportunity and ended with the successful launch of Buttercup Wonder White. The launch has been hailed as the most successful new bread launch ever. In one week, tracking studies recorded a 3000% increase in sales.

Also known as: Inview Market Research, Inview Pty. Ltd

Primary location: Sydney