ISLAND SPICE - Key Persons


Deborah Traussi

Job Titles:
  • National Sales, Marketing
Deborah Traussi has over 11 years experience selling to travel agents in the key markets of Westchester, Manhattan and Northern New Jersey. Prior to that she has 10 years experience in the hospitality industry both in the United States and the Caribbean. Deborah is from the Bahamas where she began her hospitality career. After completing Cornell University's School of Hotel Administration she spent 4 years in Manhattan working for the New York Hilton and then the Grand Hyatt.

Karel Van Der Linden

Job Titles:
  • Director, Aviation Division
Karel Van Der Linden has more than 25 years of experience in financial and operational management gained in diverse accounting, aviation, Fixed Base Operations, hotels and casinos. Karel is currently the Owner/Director of Fly High Lexington, a Fixed Base Operation at the Davidson County Airport in Lexington, NC. Karel also serves as Airport Manager. Fly High Lexington has achieved revenue growth in each year of operation and hangar occupancy has grown from 50% when the FBO opened to 100% today. Previously Karel served Mercury Air Centers as Vice President, Corporate Controller and Officer. He was also Vice President, Finance and Interim Manager for Air Aruba, N.V. Karel is fluent in English, Dutch, Spanish and Papiamento and he effectively interacts with business leaders throughout North America, Europe, Latin America and the Caribbean. He is a proven start-up specialist who was instrumental in the establishment of a Fixed Base Operation headquarters with 29 locations.

Lori McCarthy

Job Titles:
  • Manager, McCarthy Travel Consulting
Lori has enjoyed a 25-year career working with Caribbean/Mexico hotels, wholesalers and OTA's. In 2000, Lori created a travel consulting company to fulfill an industry niche with the evolution of the OTA's, working with travel companies and hotels to provide marketing, sales and contracting services. Her career began with wholesalers, managing the Caribbean program for Globetrotters and launching a new product line for Continental Vacations in Mexico. Later she worked with NLG Vacations providing private label programs for companies like Yahoo! and Orbitz. She is a detail-oriented team player with proven results in guiding partners to success. Lori has a B.S.

Mari-Elena Baldwin

Job Titles:
  • Director, Island Spice, Inc
Mari-Elena founded Island Spice, Inc. in July, 2003 following more than 15 years in Sales and Marketing within the travel industry. Her experience, primarily within the Caribbean and Mexico, includes leading the sales and marketing efforts for regional airlines and resorts with such companies as Marriott International, Sonesta Hotels and Air Aruba. Most recently Mari-Elena served as Director of Travel Industry Sales for Marriott Offshore Resorts: A collection of 10 resorts in the destinations of Aruba, St. Thomas, Jamaica, Curacao, St. Kitts, Cancun and Puerto Vallarta. Achievements at Marriott International included obtaining an increase in production from this segment of more than 56% in the first year alone. Mari-Elena also holds a Graduate Degree in Travel & Tourism Management from Clemson University and an Undergraduate Degree in Marketing from Shorter University..