JIYOUN KIM STUDIO™

Every object has its own story. But the meaning and the value of it depends on the context its laid on. Jiyoun Kim Studio™ is a group of designers which aims to find an object's hidden story and add new value by combining understanding of technology and brand, trend and information, ultimately defining what an object should be in a given social context... Jiyoun Kim Studio started as a personal project at 2009 and has been made into a company in June 2018 with a few young and talented designers. Its work is based on Kim's own method Communication Centric Contextual Design, which means that an object must have contextual value based on society's consensus... The best design solutions come from the proper use of rationality and time. The most important insights lead to proper division and prioritization of services and energies. This then makes way for proper use of resources and research, which in turn leads to better services and projects. To create the most out of limited resources,..

Also known as: Jiyoun Kim

Primary location: Seoul Korea