KIDS PREFERRED

Kids Preferred is dedicated to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories. Kids Preferred, Inc. (KPI) was founded in 1983 by Louis Premselaar, a visionary with a long family history in the toy business. Premselaar helped grow KPI into one of the largest plush toy manufacturers in the world and is known for bringing those superior quality, uniquely designed products to the marketplace under its own brand and through private label programs... Kids Preferred is headquartered in East Windsor, NJ and has offices in Hong Kong. The Company distributes its top-quality products throughout the United States, Canada, Europe, Japan and Australia and South America... Inspired by innovation, Kids Preferred keeps moving ahead with niche products. In 2002, Kids Preferred LLC, an award-winning division of KPI, was founded by Louis Premselaar to serve the..

Also known as: Kids Preferred, Inc., Kids Preferred, LLC

Primary location: East Windsor United States