PAUL KLEMANN

Our strategy was to promote a social and active lifestyle to Canada's senior population centered around the Truestar Health Software and Truestars award-winning vitamins and supplements... Part of the success of Truestar Wealth came from allowing our best distributors access to custom made portals. These were built on a whitelabelled Truestar site that allowed a great deal of customization. While we had tools for all distributors to changes colours, add logos, etc. for the best distributors, we created them in house, where we have a little more room to work with.