KRUVAND - Key Persons


Adan Romero

Job Titles:
  • Account Manager
Adan joined Kruvand in 2013, prior to Kruvand spent 5 year at Avnet, as an AM.

Alejandro Gutierrez

Job Titles:
  • Account Manager
Alejandro joined Kruvand in 2007. He has 15 years of experience in the industry in different areas (Contract Manufacturers, Human Resources, Purchasing, Sales).

Ana Luisa Camacho Cota

Job Titles:
  • Inside Sales Manager
Ana joined Kruvand in 2005. She has 17 years of experience in the electronics industry (Contract manufacturer, Independent Sales Disty and Manufacturer Rep).

Barbara Real

Job Titles:
  • Account Manager
  • Technical Field Sales Representative
Barbara is a valuable Technical Field Sales Representative based in the Guadalajara office and brings several years of experience in this market to the Kruvand team.

Beckie Hartenstein

Job Titles:
  • Inside Sales Manager
Beckie joined Kruvand Associates in 1999 and she has over 20 years of experience as a manufacturers' rep.

Cindy Crawford

Job Titles:
  • Inside Sales
Cindy has over 25 years of experience in inside sales/customer service within the electronic manufacturer rep industry.

Daniel Ramirez

Job Titles:
  • Account Manager
Daniel has over 15 years of Sales & FAE experience, solving his customers' structural, thermal and electrical challenges in the Industrial, MIL/Aero, Automotive and Consumer sectors

Félix Cabañas

Job Titles:
  • Director of Latin America
Felix Joined Kruvand in 2011 and has 16 years of Experience in the Electronic Industry in Mexico with a background in Distribution.

George Benson - VP

Job Titles:
  • Account Manager
  • Vice President
George brings with him over 25 years in technical sales and management experience in electronic component sales.

Hayden Smith

Job Titles:
  • Marketing & Data Analyst
Hayden is a graduate of Texas A&M's School of Engineering and is a Marketing & Data Analyst based in the Dallas office.

Ietzy Moreno

Job Titles:
  • Inside Sales
Ietzy joined Kruvand in 2014. She has 15 years of experience in Purchasing / Sales (Electronic industry).

Jessica Nuñez

Job Titles:
  • Inside Sales
  • Technical Field Sales Representative
Jessica is a Technical Field Sales Representative based in our Juarez/El Paso office, she brings automotive and datacom experience to Kruvand team.

Joselyn Brito

Job Titles:
  • Inside Sales
Joselyn joined Kruvand in 2015. She has 6 years of experience in the electronics industry (Program Management, Customer Service & Inside Sales).

Juan Carlos Riquer

Job Titles:
  • Account Manager
Juan Carlos has over 18 years of experience in technical sales, he joined Kruvand in 2011.

Kelly Karnafel

Job Titles:
  • Inside Sales

Lori Scott

Job Titles:
  • Account Manager
Lori has over 20 years of Sales experience in the Dallas market previously working with Avnet, Rutronik, and CDM. Lori is a great addition to the Kruvand team and brings valuable relationships with many customers in our market.

Luis Castellanos

Job Titles:
  • Account Manager
Luis brings to the Team over 16 years experience in the Electronic Industry an has spent over 11 years with Kruvand.

Luis Coronado

Job Titles:
  • Account Manager
Luis Join Kruvand 2015, has experience in sales, customer service, Manufacturing operations.

Mandi Logan

Job Titles:
  • Inside Sales
Mandi graduated from the University of Missouri's School of Journalism with a Major in Strategic Communication and a minor in Marketing. She joined Kruvand in 2019 and brings with her over 8 years of customer service experience.

Marco Brambila

Job Titles:
  • Field Applications Engineer - Country of Mexico
Marco brings over 10 years of experience in the Electronics Industry, focused on design and manufacturing engineering, he joined Kruvand in 2014.

Martha Maginniss

Job Titles:
  • Inside Sales
Martha joined Kruvand on 2003 and she has over 15 year of experience.

Natalia Espinoza

Job Titles:
  • Inside Sales
Natalia Espinoza brings with her over 14 years of experience in the Electronic Industry in Mexico working with Passive and Electromechanical manufacturers joining the Kruvand Team in 2017.

Nicole Shively

Job Titles:
  • Director of IT & Operations / Travel Coordinator
Nicole joined Kruvand in 2006 and has over 16 years of experience with database & information technology.

Richie Fritsche

Job Titles:
  • Account Manager
Richie has over 25 years of technical sales and management experience in the Houston market.

Rob Curtiss

Job Titles:
  • VP Sales
Rob has 20 years of experience in technical sales; he joined Kruvand in 2015.

Robert Logan - CEO

Job Titles:
  • CEO
Native of Dallas and has been selling electronic components and systems in the Dallas North TX market since 1979.

Ryan Guerra

Job Titles:
  • Account Manager
Ryan is a graduate of the University of North Texas and has a Bachelor of Arts & Sciences in Applied Technologies. Ryan worked in Distribution for 3 years prior to joining Kruvand and had great working relationships with their manufacturers and Reps. Ryan has completed many Sales and Product training courses and grew up in the electronics industry.

Samantha Haro

Job Titles:
  • Inside Sales
Samantha Haro has been in the Manufacturing segment for 3 years and has entered the Electronic segment for 1 year since she joined Kruvand in 2018.

Stacie Arciniega

Job Titles:
  • Account Manager
Stacie has over 20 years of technical Sales experience and has held positions of Field Sales Engineer, Account Manager, Business Development Manager and Regional Distribution Sales Manager. She has also held the position of RF Product Manager and has excellent relationships in our territory.

Sylvia Treviño

Job Titles:
  • Account Manager
Sylvia joined Kruvand in 2021 with more than 23 years of experience in the electronic industry in Mexico with a Distribution and Passive background.

Tobi Cornell - President

Job Titles:
  • President
Tobi entered the industry as a TCU grad in 1994, and joined Kruvand in 1999. She is VP-Distribution and also handles select accounts in the DFW area.