THOMAS D

When fired, my employer provided a service to help me find a new job. I learned about career counseling, coaching, resume writing, and job search. Soon I opened my own firm, lasting 25 years, helping fired clients, of all levels and ages, find new jobs. My research found that 45% lost jobs because of bad behavior. These men and women, many with MBAs, were CEOs, lawyers, engineers, computer techs, CFOs, Admins., doctors, and line supervisors... I taught a graduate-level class and defined marketing as "meeting needs"; meet customer needs and succeed. I thought that maybe knowing and meeting employee needs would help me succeed as a manager. Gallup's research on a million employees, shared in this book, proved that managers who met employee needs became successful supervisors of employees who yielded higher profits, productivity, customer service, and retention... To meet employee needs, required development of Acronyms, Axioms, and Navigators. Through analysis, reading, and trial and..