LODESTAR MARKETING GROUP - Key Persons

Job Titles:

• CEO
• Founder
• CEO and Chief Digital Strategist
• Digital Marketing Expert

Derek Schwitters is a recognized, digital marketing expert holding an impressive brand pedigree with some of the world's top consumer and B2B companies, including Microsoft, Real Networks, T-Mobile, QuintilesIMS, Expedia, Quantum, EMC, Avon, Toyo Tires, Sherwin Williams, Campbell's, Babolat, and Ben Bridge Jewelers. Derek is the founder and CEO of lodestar marketing group where he provides strategic direction to increase website traffic, leads and new customers for local, national and global organizations. Derek's expertise in digital marketing includes Large Scale SEM Programs, Search Engine Optimization, Display Advertising, Email Marketing, Web Analytics and Multivariate Testing and Optimization. Prior to his move into digital marketing, Derek spent 13 years in retail operations and marketing. Derek is a graduate of the University of Washington.

Job Titles:

• Chief Marketing Strategist

Sarah joined lodestar marketing group in 2009 and brings a wealth of both digital and traditional marketing experience. She is a strategic marketing professional with extensive experience in Direct Marketing, Customer Acquisition, Customer Retention and Communications. Sarah has built several marketing departments from the ground up including corporate and product branding, business and sales collateral, marketing strategies, budget and staff. She has also worked with numerous investors and entrepreneurs to determine the viability of new business ideas and has written several business plans which have raised Venture Capital funding worth over $20 million dollars. As the Chief Marketing Strategist at lodestar marketing group, she uses creativity and out-of-the-box thinking to find the right digital marketing solutions for each company she works with. Sarah is a graduate of San Diego State University.