MAKE®

Memorable and successful brands are built on solid groundwork, analysis and preparation. In order to identify opportunities, we conduct desk and field research and analyse findings. We discover the audience needs and values that your brand can address to create value, differentiation and competitive advantage, whether the result is a brand strategy, design revitalization or digital experience... Since its establishment in 1825, Danish glassware producer Holmegaard has been setting design standards. However, to aid the ageing brand perception, a new visual position had to be created. We helped Holmegaard redefine its brand platform, and re-designed the identity and packaging, celebrating the legacy without letting the past define the brand... Operating in a fast changing market and with a new business strategy in place, we helped FLSmidth sharpening a new position. Based on market research, customer insights, interviews and workshops, we united the global brand under one purpose,..

Primary location: Copenhagen Denmark