LYONS INVESTMENT GROUP - Key Persons


Brent Matthews

Job Titles:
  • Benefits Consultant
  • Employee Benefits Vice President at Higginbotham
Brent Matthews is an employee benefits vice president at Higginbotham. An acknowledged industry innovator, business leader and MVP for leading insurance carriers, Mr. Matthews brings over 30 years of experience working in the highest echelons of his industry. He is experienced with the complex financial and risk management needs of businesses across the United States. Mr. Matthews' commitment to business owners is evident through the support, leadership and capability he creates for them and in the disciplined accountability he provides to ensure concepts and programs are enacted seamlessly. He has recently completed his ELAP certification and has become a resource for "reference based pricing" consulting. Mr. Matthews' strong commitment to his industry is evidenced in his distinguished membership with the top trade associations and professional coaching programs. He is also a competitive athlete with achievements at his alma mater, Texas A&M's renowned track and field program and in the marathons he's competed in over the last several years in New York City, Paris, and Rome. Mr. Matthews makes his home in both Los Angeles and Dallas and is the father of three children.

Donald R. Lyons - President

Job Titles:
  • Featured Associate
  • President
Don Lyons, President of Lyons Investment Group, has more than 37 years experience and has established a reputation for professionalism in meeting the needs of his clients. His office is dedicated to helping individuals, families and businesses find the benefits that fit their needs. With regards to Investments, we aim to offer a balance intended to meet your overall financial goals and risk/reward tolerance. The objective of Lyons Investment Group is to establish a comprehensive package; many times your financial needs dictates what you need for your insurance needs and vice versa. Don Lyons received a Degree in Finance from UTA with a major in Portfolio and Security Analysis, while minoring in Economics. As an Ameritas Investment Company, LLC Securities Representative for 30 years, Don works extensively with both individuals and business owners. He has a Series 6, 7 and 63 and is an IAR and RIA through Ameritas Investment Corp. Don has also achieved a higher level of accountability by becoming a 3(21) Fiduciary. As a portfolio manager, Don creates individualized and customized portfolios to meet the objectives of his clients. Don's practice also provides extensive financial and retirement planning utilizing Financial Profiles & NaviPlan to create a personalized analysis, asset allocation and an overall plan moving forward.

George Janson

Job Titles:
  • Insurance Agent
George Janson with Janson Insurance Agency provides insurance and property and casualty insurance. He has been in business over 28 years and is a Strategic Partner with our working with individuals and small to medium sized businesses to mitigate risk management for property & casualty needs.

Jean Starkey

Job Titles:
  • Executive Assistant
As Assistant to Don Lyons for 20 years, Jean continues to enjoy working to provide clients quality service. She has a BA from UTA. Organization is Jean's number one tool that she brings to the table. Being organized allows her to bring the level of detail needed to support Don and is constantly growing and learning so that the she and Don are current with the industry trends and clients' needs.